INSEAD Professor Reveals How to Build a Culture of Innovation and Drive Business Transformation

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too.

Join host Ted Wolf, Co-Founder & CEO of Guidewise, in an insightful conversation with Professor Ben Bensaou, award-winning author, INSEAD professor, and innovation expert, in the latest episode of Implementors. Ben shares his groundbreaking perspectives on fostering a culture of innovation, highlighting the critical roles of frontline innovators, middle-level coaches, and senior leaders in driving change. This episode dives deep into the emotional side of innovation, the difference between creativity and innovation, and how structured processes can transform organizational culture. Drawing from his research and experience with companies like Bayer, Ben offers actionable strategies for engaging employees, listening to customer insights, and embedding innovation into an organization’s DNA. Whether you're a leader, entrepreneur, or innovator, this conversation is packed with practical wisdom to help you unleash the power of innovation and turn ideas into impact. Don’t miss this engaging exploration of leadership, creativity, and execution!

Ben M. Bensaou is an award-winning author, professor at INSEAD, and a global thought leader in innovation and leadership. With over three decades of academic and professional experience, Ben has shaped the way organizations think about customer-centric strategies, creativity, and cultural transformation. He is the author of the acclaimed book Built to Innovate, which provides a practical roadmap for embedding continuous innovation into an organization’s DNA. Ben has served as INSEAD’s Dean of Executive Education and has been a visiting scholar at prestigious institutions like Harvard Business School, The Wharton School, and UC Berkeley. His research and expertise have influenced some of the world’s leading organizations, including Bayer, BASF, and Marvel Studios, demonstrating how to leverage frontline innovators, structured processes, and leadership to drive change. Recognized as a Thinkers50 Innovation Award finalist, Ben’s work is grounded in actionable insights and practical solutions. Learn more about Ben here: https://benbensaou.com/about-ben-m-bensaou/.

ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/.

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