Inside Martha Stewart’s CBD Launch With Guest Steven Leung, Canopy Growth’s Head of Confectionary

About Steven Leung
Steven is Canopy's Head of Confectionery, responsible for CBD gummies in the US, and also chocolates and gummies in Canada. Prior to that, Steven was Senior Director of US Product Portfolio at Canopy Growth. Previously, Steven held a number of roles in strategy and innovation, most recently served as Global Director of Innovation at ABInbev.

Links

• https://www.directcbdonline.com/brand/martha-stewart-cbd/
• https://www.canopygrowth.com/

Show Notes

Some of the highlights of the show include: 

• Steven provides a brief overview of his background and why it’s important for him to be in an industry that can help people; namely, why cannabis and CBD are so promising to him and the benefits they can provide anyone dealing with daily stresses.
• Steven and John also discuss how the marketplace has a need for accountability and trust among consumers who want to try CBD, but just need the right voice to guide them, like Martha.
• They also discuss why Martha was a natural, perfect fit to represent a line of CBD, mainly because she believes in the products and CBD herself. 
• Steven gives some background into product testing and development of Martha’s product line, as well as all the love that went into it. He also gives an overview of more exciting things to come from Canopy Growth.
• Steven and John also discuss the unique partnership between Direct CBD Online, Canopy Growth, and Martha Stewart CBD.