Next in Media

Mike Shields

4.8 (43)
营销
半周一更

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

3天前 · 附赠内容

Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

Next in Creator Media spoke with Aditi Rajvanshi, Head of Strategy - Portal A, about what mistakes brands continue to make when working with creators, why YouTube is quietly pushing for content that scores well on 'viewer satisfaction' and the idea that some brands may want to move away from contributing to 'brain rot.'

33 分钟
5天前

Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

Next in Media spoke with Regine Fung - Sr. Director, US & Global Paid Media at -e.l.f. Beauty, about how the brand's media strategy has evolved from a pure DTC player to one that is embracing live sports, CTV, and out-of-home. In addition, Fung talked about Elf's huge TikTok presence, and why she think social commerce is finally breaking out in the US.

24 分钟
12月12日 · 附赠内容

Why Traditional Media Companies are Stuck Watching Creators Surge

Next in Creator Media spoke with analyst Doug Shapiro, author of The Mediator, about how fundamentally the growth of creators is shifting consumption habits and media economics, and what Hollywood and Madison Avenue should do about it.

29 分钟
12月10日

Inside Reddit's Plan to Become the Next Giant Ad Platform

Next in Media spoke with Mike Romoff, Reddit's newly installed Chief Revenue Officer, about how the company has thrived amidst so many changes in consumer's social and digital habits, and why he thinks the company is 'having a moment' that brands are looking to capitalize.

27 分钟
12月5日 · 附赠内容

Why Brands May Need Creators in Their Product Development Teams

Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but may need to bring this talent in much earlier in the development process to best take advantage of their cultural connections.

21 分钟
12月3日

Why Amazon is Trying to Downplay its Retail Media Dominance

Next in Media spoke with Kepler's head of retail media Zach Ricchiuti about the state of eCommerce 2024, whether Cyber Monday still matters, and why Amazon is changing its story as it plays the long game.

21 分钟
11月21日 · 附赠内容

The former President of Cameo Wants to Help Brands Go Shopping for Creators

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.

30 分钟
11月19日

How to Reach Multicultural Audiences in the Stream-First Era

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.

23 分钟

查看全部 195 集

4.8

共 5 分

43 个评分

Too Good Not To Share

2023/08/23

Reviewing Version 4.1.0

Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.
Best Media Pod

2022/12/29

2PacalypseNow

Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.
Love this podcast

2022/02/15

stephmokas

I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!
Great podcast!

2020/12/12

Karenakong

Well produced with a wide variety of topics and guests across all things digital marketing

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

创作者

Mike Shields
活跃年份

2020年 - 2024年
单集

195
分级

儿童适宜
节目网站

Next in Media

新闻评论

新闻评论

半周一更
新闻评论

新闻评论

半周一更
创业

创业

半周一更
营销

营销

一周一更
投资

投资

一周一更
商业新闻

商业新闻

一周一更
科技

科技

一周一更

Next in Media

Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

Why Traditional Media Companies are Stuck Watching Creators Surge

Inside Reddit's Plan to Become the Next Giant Ad Platform

Why Brands May Need Creators in Their Product Development Teams

Why Amazon is Trying to Downplay its Retail Media Dominance

The former President of Cameo Wants to Help Brands Go Shopping for Creators

How to Reach Multicultural Audiences in the Stream-First Era

Too Good Not To Share

Best Media Pod

Love this podcast

Great podcast!

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Next in Media

单集

Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

Why Traditional Media Companies are Stuck Watching Creators Surge

Inside Reddit's Plan to Become the Next Giant Ad Platform

Why Brands May Need Creators in Their Product Development Teams

Why Amazon is Trying to Downplay its Retail Media Dominance

The former President of Cameo Wants to Help Brands Go Shopping for Creators

How to Reach Multicultural Audiences in the Stream-First Era

评分及评论

Too Good Not To Share

Best Media Pod

Love this podcast

Great podcast!

关于

信息

你可能还喜欢