Inside the Bubble That Saved The NBA Season

Fortune Reinvent

After shuttering in March due to the coronavirus pandemic, the NBA decided to move 22 teams this summer to Disney World in Orlando, Florida in an effort to salvage what remained of the 2019-2020 season. It built a closed campus with strict public health guidelines: Everyone received daily coronavirus tests and wore not just masks, but also sensors to enforce social distancing. The "NBA Bubble" as it's now known, cost the league $180 million, and in this episode, host Adam Lashinsky makes the case to co-host Beth Kowitt it was worth every penny.

Drawing on interviews with NBA Commissioner Adam Silver, Andre Iguodala of the Miami Heat, and others, Lashinsky explains how the NBA navigated COVID-19, as well as a summer of social and political unrest, and still came out on the other side.

Also in this episode: Mehdi Bentanfous of Kinexon explains how his company's SafeTags are used to help professional sports leagues complete their seasons.

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