Inside the LA City golf tee time controversy The Tech Caddie
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- Technology
In this episode of the Tech Caddie podcast, Mike Hendrix interviews Kevin Fitzgerald, the Assistant Director of Public Affairs for the Southern California Golf Association, about the intersection of golf and public policy. They discuss the LA City Golf Advisory Committee, the challenges of getting tee times in Los Angeles, and the existence of a gray market for tee time reservations. They also explore potential solutions, including policy changes and technological improvements. The conversation focused on the issue of reselling tee times in the LA city golf courses, which some people refer to as a black or gray market.
Included is the TikTok video from Dave Fink which helped expose the gray market on the KaKao app, used by hundreds of golfers to score the best tee times available at the LA City municipal golf courses.
We've also included the class action law suit filed against the City of Los Angeles. link: https://www.classaction.org/media/lee...Guest, Aaron Gleason from Golf Geek Software, discussed their solution called FairPlay Guardian, which uses machine learning to detect fraudulent activity in tee time bookings. They also discussed the importance of pricing golf inventory properly to prevent the emergence of a reseller market. The conversation also touched on the role of waitlists in reducing no-shows and increasing conversion rates. Guest, Matt Holder from Loop Golf emphasized the need for operators to understand the pricing pressure and revenue management opportunities in the golf industry. Matt also points out the current practices of tee time brokers is serving many golfers in the Los Angeles area and keeps them happy and on the golf courses.
The LA City Golf Advisory Committee serves as an advisory board for the community to vet ideas and make recommendations regarding golf courses in Los Angeles.
There is a high demand for golf in Los Angeles, but a limited supply of tee times, leading to difficulties in getting reservations.
A gray market has emerged, where entities buy tee times and resell them at a markup, causing frustration among golfers.
Anticipated policy changes, such as implementing non-refundable deposits, may help address the issue of tee time availability and the gray market. Reselling of tee times is a problem in the LA city golf courses, highlighting the need for solutions to detect and prevent fraudulent activity.
Golf Geek's FairPlay Guardian uses machine learning to identify fraudulent tee time bookings and alerts operators to investigate further.
Proper pricing of golf inventory can help prevent the emergence of a reseller market.
Waitlists can reduce no-shows and increase conversion rates by making it easy for golfers to cancel and fill available tee times.
Operators should consider pricing pressure and revenue management opportunities to optimize their golf inventory.
In this episode of the Tech Caddie podcast, Mike Hendrix interviews Kevin Fitzgerald, the Assistant Director of Public Affairs for the Southern California Golf Association, about the intersection of golf and public policy. They discuss the LA City Golf Advisory Committee, the challenges of getting tee times in Los Angeles, and the existence of a gray market for tee time reservations. They also explore potential solutions, including policy changes and technological improvements. The conversation focused on the issue of reselling tee times in the LA city golf courses, which some people refer to as a black or gray market.
Included is the TikTok video from Dave Fink which helped expose the gray market on the KaKao app, used by hundreds of golfers to score the best tee times available at the LA City municipal golf courses.
We've also included the class action law suit filed against the City of Los Angeles. link: https://www.classaction.org/media/lee...Guest, Aaron Gleason from Golf Geek Software, discussed their solution called FairPlay Guardian, which uses machine learning to detect fraudulent activity in tee time bookings. They also discussed the importance of pricing golf inventory properly to prevent the emergence of a reseller market. The conversation also touched on the role of waitlists in reducing no-shows and increasing conversion rates. Guest, Matt Holder from Loop Golf emphasized the need for operators to understand the pricing pressure and revenue management opportunities in the golf industry. Matt also points out the current practices of tee time brokers is serving many golfers in the Los Angeles area and keeps them happy and on the golf courses.
The LA City Golf Advisory Committee serves as an advisory board for the community to vet ideas and make recommendations regarding golf courses in Los Angeles.
There is a high demand for golf in Los Angeles, but a limited supply of tee times, leading to difficulties in getting reservations.
A gray market has emerged, where entities buy tee times and resell them at a markup, causing frustration among golfers.
Anticipated policy changes, such as implementing non-refundable deposits, may help address the issue of tee time availability and the gray market. Reselling of tee times is a problem in the LA city golf courses, highlighting the need for solutions to detect and prevent fraudulent activity.
Golf Geek's FairPlay Guardian uses machine learning to identify fraudulent tee time bookings and alerts operators to investigate further.
Proper pricing of golf inventory can help prevent the emergence of a reseller market.
Waitlists can reduce no-shows and increase conversion rates by making it easy for golfers to cancel and fill available tee times.
Operators should consider pricing pressure and revenue management opportunities to optimize their golf inventory.