Inside Zalando’s Outlet Store Evolution

Dorothee Schönfeld, Director of Outlets and Overstocks at Zalando, joins Janine in the studio to share her career journey and her role in shaping Zalando’s outlet store experience.

First up, Dorothee takes us through the philosophy behind Zalando’s outlets; from building stores that redefine the outlet shopping experience, embracing  the unique characteristics of each store location and creating a customer experience that resonates with diverse shoppers. 

She also runs through the complexities of opening new stores, explaining the data-driven approach used to strategically select store locations and the connection between the physical stores and Zalando’s online fashion store.

Dorothee’s three “Pieces of Me” include a miniature model of Cologne Cathedral, a beloved book that she recommends to everyone, and a reminder of the key leadership lessons of her career thus far.

To find out more about careers like Dorothee’s at Zalando, visit jobs.zalando.com