Transforming Medical Communications

MedComms Experts
  • 5.0 (14)
  • 生命科学
  • 一月一更

Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.

  1. Insight Drop: Why 80% of Medical Content Goes Unseen

    5天前

    Insight Drop: Why 80% of Medical Content Goes Unseen

    Creating valuable medical content is only half the battle. The real challenge? Making sure it actually reaches and impacts HCPs who need it most. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janna Crabb, Director of Digital Communications Strategy at MedComms Experts, to explore how Medical Affairs teams can design and implement effective digital awareness campaigns that drive measurable HCP engagement and behavior change.

    19 分钟
  2. The SCP Playbook: Turning Strategy into Real-World Impact

    8月26日

    The SCP Playbook: Turning Strategy into Real-World Impact

    Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies, Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs. Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals.

    29 分钟
  3. Insight Drop: How XR and Storytelling Are Rewriting Medical Education

    8月12日

    Insight Drop: How XR and Storytelling Are Rewriting Medical Education

    Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communications expert, to explore how extended reality (XR) and multisensory engagement can turn traditional congress booths into high-impact educational experiences that stand out, deepen clinical understanding, and drive measurable outcomes.

    35 分钟
  4. Beyond Impact Factor: How Pfizer Measures Real-World Engagement

    7月29日

    Beyond Impact Factor: How Pfizer Measures Real-World Engagement

    In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro, to discuss why mastering smarter metrics is no longer optional for Medical Affairs leaders; it’s a necessity. Learn how to move beyond outdated metrics and implement smarter, more meaningful measurement strategies. Metrics should be your roadmap to better decisions, but only if you know how to use them effectively. The future of Medical Affairs depends on how well you track and act on data; those who don’t evolve will fall behind.

    36 分钟
  5. Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms

    7月8日

    Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms

    In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of MedComms survey to explore what pharma teams truly want from their agency partners. And the answer isn’t more slide decks. It’s strategy. Wesley breaks down the five capabilities that Medical Affairs leaders expect from modern agencies, ranging from scientific depth to digital fluency, and explains why empathy, insight, and operational awareness are just as important as technical skill. He also shares a practical example that reveals the difference between a transactional vendor and a true thought partner, and offers clear steps to activate more strategic collaboration.

    13 分钟
  6. Insight Drop: The 3 Trends Shaping MedComms in 2025

    6月24日

    Insight Drop: The 3 Trends Shaping MedComms in 2025

    MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and wasting valuable resources. In this episode of Transforming Medical Communications, Wesley Portegies shares bold insights from the State of Medical Communications 2025 survey and breaks down three urgent trends that pharma leaders can’t afford to ignore. From dismantling silos to killing the static PDF once and for all, this episode offers a practical roadmap to modernize how Medical Affairs teams create, deliver, and measure content.

    16 分钟
  7. Medical Affairs Is Winning on Social—Here’s How

    6月10日

    Medical Affairs Is Winning on Social—Here’s How

    Medical Affairs is evolving, but are we evolving with it? In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy.

    43 分钟
  8. Why Great Content Still Falls Flat: The Global-to-Local Disconnect

    5月27日

    Why Great Content Still Falls Flat: The Global-to-Local Disconnect

    There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment. In this episode of Transforming Medical Communications, host Wesley Portegies is joined by Simon Priou, an experienced global content leader, to unpack the persistent challenges between Global, Regional, and Local teams.

    35 分钟
查看全部 29 集

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关于

Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.

信息

  • 创作者
    MedComms Experts
  • 活跃年份
    2023年 - 2025年
  • 单集
    29
  • 分级
    儿童适宜
  • 版权
    Copyrights © 2024 All Rights Reserved by MedComms Experts
  • 节目网站
    Transforming Medical Communications

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