250 episodes

Every successful business journey begins with an insight—an idea, a unique approach, or an innovative solution. Insight Out explores these internal revelations and how they’ve been turned outward into actionable strategies, systems, and results. Through intimate conversations with elite business leaders, founders, and entrepreneurs, we unravel the insights that have driven their success and learn how they’ve transformed these insights into extraordinary business outcomes.

Insight Out : Big Ideas for the Modern Entrepreneur Billy Samoa Saleebey

    • Business
    • 5.0 • 179 Ratings

Every successful business journey begins with an insight—an idea, a unique approach, or an innovative solution. Insight Out explores these internal revelations and how they’ve been turned outward into actionable strategies, systems, and results. Through intimate conversations with elite business leaders, founders, and entrepreneurs, we unravel the insights that have driven their success and learn how they’ve transformed these insights into extraordinary business outcomes.

    Elevate Your Branding Game - David Brier

    Elevate Your Branding Game - David Brier

    Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he’s brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding."
    Author of the book Brand Intervention, the title says it all. He’s not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd. 
    An artist and designer at heart, David’s been in the branding biz for over 40 years and shares his wisdom and insights in this episode.
    He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different!
    Here's just a sample of some of the topics we cover:

    The importance of thinking BIG!

    The only thing week worse than weak coffee is weak branding

    The role of storytelling in branding

    Why it's important to own the revolution you are bringing into the world

    Why we should think about branding like a blind date

    Why “good karma” not enough?

    The reason he has an allergic reaction to cliches

    His story about custom-designed sneakers that got the attention of Gary Vaynerchuk

    David's website: https://www.risingabovethenoise.com/
    Book: brandinterventionbook.com/buy-brand-intervention
    Social media:
    LinkedIn: https://www.linkedin.com/in/davidbrier/
    YouTube: youtube.com/user/headmusik

    Links and Resources

    15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good”
    Support the show (https://www.patreon.com/bePatron?u=23010497)
    This is an encore episode and was originally published on November 9, 2020
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 58 min
    Why Community is the Heart of Your Brand - Mark Schaefer

    Why Community is the Heart of Your Brand - Mark Schaefer

    Are you looking to create an emotional connection with your customers? Have you ever considered the power of belonging to a brand? This week, Mark Schaefer is back to Insight Out to share insights on how to build meaningful relationships with customers and how this can lead to success. As a young boy feeling isolated and alone at a new school, Mark found his place in the community by trying out for the school play, which boosted his confidence and personality. Through his research and experiences, Mark discovered that mental health is a significant megatrend globally, and communities can provide a sense of belonging and purpose. In his latest book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," Mark shares his findings on the psychology of community and its effectiveness as a brand marketing strategy. He emphasizes that many businesses overlook the opportunity to connect with customers on an emotional level rather than a transactional one. Mark learned that creating emotionally connected environments within a community can lead to strong loyalty and trust in the brand, making it a more powerful strategy than merely selling products.
    Meet Mark Schaefer, Mark is one of the world’s leading marketing futurists, keynote speakers, and university educator, He is the author of several successful books, such as 'Known', 'Marketing Rebellion', 'The Content Code', 'Return on Influence', 'The Tao of Twitter', and 'Social Media Explained', and his latest book 'Belonging to the Brand: Why Community is the Last Great Marketing Strategy', which seeks to explore the value of community and how it can be used as a powerful marketing strategy. He is the perfect person to explore if you want to learn how to create a loyal customer community and gain a competitive edge in the market. 
    Tune in to hear what Mark has to say about Brand Loyalty.
    In this episode, you will learn the following:

    How Mark Schaefer found a sense of community at a young age. (00:03:55)

    Why it's important to recognize the emotional connections and how they can be used to create a loyal following. (00:11:37)

    Creating a purpose for people to gather around that goes beyond product differentiation. (00:15:45)

    The difference between an audience and a community, and How Creating an emotionally connected environment for customers to foster loyalty and trust. (00:24:40)

    How do brands learn about their customers? (00:31:13)

    The leadership mindset in a community and how important it is to be seen in the community (00:37:45)

    Mark’s vantage point about Chat-GPT


    Notable quotes: 

    ‘’Your long-term health and viability as a human being depend on meaningful human relationships. The conclusion of the study was loneliness kills’’ - Mark (00:13:10)

    “An audience is why we're able to sell things. However, an audience is also sort of like a cult of personality. If I go away, the audience goes away. If you go away, your podcast goes away’” - Mark (00:25:10)

    “looking at a community through the brand Market value instead of a transactional value will make you more successful” - Mark (00:29:16)

    “The key component of a successful community is safety” - Mark (00:38:10)

    “Creativity is the single best business case for diversity ever because you combine boxes, you combine experiences, and perspectives” - Mark (00:41:45) 


    Resources & Links:
    Mark’s Website:
    https://businessesgrow.com/
    Mark’s Podcasts:
    The Marketing Companion
    Mark on Social Media:
    https://twitter.com/markwschaefer
    https://www.linkedin.com/in/markwschaefer/
    https://www.instagram.com/markwschaefer/
    https://www.youtube.com/user/MWSchaefer
    https://www.facebook.com/mark.schaefer3
    Billy Samoa Saleebey 
    LinkedIn: https://www.linkedin.com/in/billysamoa 
    Loved this episode? Please support us here: https://www.patreon.com/bePatron?u=23010497
    This is an encore episode and was originally published on February 04, 2023
    Learn more about your ad choices. Visit megaphone.

    • 54 min
    From Zero to a Million Followers in 30 Days - Brendan Kane

    From Zero to a Million Followers in 30 Days - Brendan Kane

    One million followers in 30 days…sounds crazy, right? Not if you’re my guest today. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities like Taylor Swift, Rihanna, Katie Couric to name a few. 
    He got his start in the entertainment world and elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World
    Highlights from our conversation:

    What a "hook point" is and why it is so valuable to understand how to use them

    How Taylor Swift turns fans into brand advocates

    Why the testing is so vital (3 part testing equation)

    Why we need to focus on pattern interruption in this noisy world

    Misconceptions from his book 

    Characteristics of shareable content

    Facebook as a market research tool 

    Why we shouldn't ignore emerging markets

    Working with Katie Couric on over 200 celebrity interviews

    You can find Brenden:
    Website: https://brendanjkane.com/
    Email: bkane@brendanjkane.com
    Books: One Million Followers and Hook Point
    Social Media:
    https://www.facebook.com/BrendanJamesKane
    https://www.instagram.com/brendankane/
    linkedin.com/in/brendanjkane

    Links and Resources

    30:20 Contagious: Why Things Catch On

    Support the show (https://www.patreon.com/bePatron?u=23010497)
    This is an encore episode and was originally published on November 2, 2020
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr
    How to Elevate Your Brand Through Influence with Neal Schaffer

    How to Elevate Your Brand Through Influence with Neal Schaffer

    We are living in the Age of Influence. 
    After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today’s world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice.
    His successful podcast, Maximize Your Social Influence dives into all things social and digital.
    In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing.
    We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it!
    He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas. 
    We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn’t about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand. 
    Website:
    https://nealschaffer.com/
    Podcast:
    Maximize Your Social Influence Podcast with Neal Schaffer
    Books:

    The Age of Influence: The Power of Influencers to Elevate Your Brand

    Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

    Maximizing LinkedIn for Sales and Social Media Marketing

    Windmill Networking

    Social Media: 

    https://www.facebook.com/NealSchafferPage/

    https://www.youtube.com/NealSchaffer

    https://www.pinterest.com/nealschaffer/_created/

    https://www.linkedin.com/in/nealschaffer/

    https://twitter.com/nealschaffer

    https://www.instagram.com/nealschaffer/

    Support the show (https://www.patreon.com/bePatron?u=23010497)
    This is an encore episode and was originally published on January 4, 2021.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 43 min
    Building Your Reputation as an Authority with Mark Schaefer

    Building Your Reputation as an Authority with Mark Schaefer

    Check out this week's episode of Insight Out with my guest Mark Schaefer!
     One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.
     Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.
    Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: 
    ·        Social Media Explained
    ·        Return On Influence
    ·        Born to Blog
    ·        The Content Code
    ·        The Tao of Twitter 
    ·        KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, 
    ·        Marketing Rebellion: The Most Human Company Wins
    He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.
    He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.
    He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world. 
    Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. 
    It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away. 
     
    Mark's Website:
    https://businessesgrow.com/
    Mark's Podcasts:
    The Marketing Companion
    Mark on Social Media:
    https://twitter.com/markwschaefer
    https://www.linkedin.com/in/markwschaefer/
    https://www.instagram.com/markwschaefer/
    https://www.youtube.com/user/MWSchaefer
    https://www.facebook.com/mark.schaefer3
     
    Mark's Email:
    mark.schaefer@businessesgrow.com
    Support the show (https://www.patreon.com/bePatron?u=23010497)
    This is an encore episode and was originally published on December 28, 2020.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 56 min
    The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington

    The Success Recipe of the Original Shark from Shark Tank - Kevin Harrington

    Get ready to dive into the life and mind of the original Shark from "Shark Tank," the man who's sold over 500 products and raked in billions, Kevin Harrington. We're unpacking his journey from the roots of entrepreneurship to the creation of infomercials, alongside strategies to build killer dream teams and sell products that make you say, "I need that in my life.”
    Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic.
    So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together!

    In This Episode:

    Kevin's Early Entrepreneurship and Father's Mentorship - (02:48)


    Kevin's Discovery of Opportunity - (05:00)


    Kevin's Expansion into Global Markets - (06:28)


    From Screen to Success: Kevin's Journey with Iconic Infomercials - (07:32)


    Kevin's Smooth Transition to "Shark Tank" - (08:04)


    Taking Action Without a Perfect Plan - (12:00)


    Pitching Strategies: Tease, Please, Seize - (13:45)


    Importance of Magical Transformations in Products - (17:18)


    Identifying Profitable Products - (18:17)


    Building a Dream Team - (20:00)


    Where to Learn from Kevin - (21:39)



    Notable quotes:

    “Test before you invest” (13:45) - Kevin


    “Tease them, please them, and then seize them." (14:10) - Kevin 


    “Surround yourself with experts" (20:54) - Kevin



    Resources and Links
    Kevin Harrington

    LinkedIn

    Twitter

    Instagram

    Websites: 

    https://starshop.com/

    http://www.kevinharrington.tv/

    http://globalleadersorg.com/

    Books:

    Mentor to Millions

    Act Now

    Key Person of Influence

    Put a Shark in Your Tank

    The 100 Best Spare-Time Business Opportunities Today 

    Podcast: SharkPreneur

    Insight Out

    Insight Out Show – Website

    Insight Out Show - Linkedin

    Insight Out Show – Patreon

    This is an encore episode and was originally published on November 25, 2023
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 26 min

Customer Reviews

5.0 out of 5
179 Ratings

179 Ratings

markpro310 ,

So Glad I Found This

Discovered this podcast at the exact right time and so glad I did. Billy is a gifted host and interviewer who gets his impressive guest list to open up and share amazing insights into the ups and downs of their careers as well as their personal lives. The result is a show that’s as entertaining as it is educational, motivational, and inspiring. Highly recommend.

SuccessF ,

Best Show Ever

I love how Billy structures his show for the conversation to flow naturally.

etvt777 ,

Phenomenal!

First and foremost, it is important for the audience to know that I was never a fan of podcasts. I began listening in a little over a year ago because it was recommended to me by a dear friend of mine. I am currently deployed overseas with the military and have used this to help keep my senses keen and my mind sharp! The following review is nothing but the truth based on my personal experiences.

You can’t go wrong with “InsightOut.” Billy has a very diverse infrastructure that welcomes the minds of many different kinds of individuals from all walks of life. You really feel like you are building a personal network here because the research and the questions dive so deep with each interview! It is very easy to feel like you have learned what a curriculum will teach you in a few weeks, within one hour!

Growth mindedness, kindness, wealthy advice, personal relations, and unspoken truths are just a select few things you will find within this podcast to help give you some productive lessons throughout your day! In a world devoured by closed mindedness, hatred, misguidance, ignorance, and lies! This podcast allows you to stay focused on the good in the world while reminding you that you CAN and WILL accomplish the healthy impact you set out to!

Thank you billy, and thank you billies team for what you do!

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