Insights from the Field: What Makes a Good Agronomy Interview?

The crops are growing, and across the country, ag journalists are interviewing agronomists right and left, all in an effort to share the latest disease outbreak, insect infestation, and of course, overall management tips. But how do you get the most out of those interviews? And what makes for a good one? Mitch Heisler of Wyffels Hybrids talks with Holly Spangler about their media experiences and what a successful agronomy interview looks like from their standpoint. He talks about his approach and how he prepares their folks ahead of the conversation with three bullet points:

• Know the audience
• Know how the interview will be used
• Know the key points to get across