Insights Unveiled - Trends

In this episode, we explore what business leaders need to know about trends and foresights.  What do they ask vs what do they really want to know?  Which Market Research approaches do we take and what can go wrong along the way.  We suggest some 'dos' and don'ts' which we hope will be useful.  Our guest speaker is Jess Southard, who heads Foresight work for Mars Inc.