90 episodes

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

Inspired Marketing Relationship One

    • Business
    • 5.0 • 17 Ratings

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

    Inspired Marketing: AT&T's Sangeeta Nayak's on How to Prepare for Setbacks as You Prepare for Success

    Inspired Marketing: AT&T's Sangeeta Nayak's on How to Prepare for Setbacks as You Prepare for Success

    Sangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T’s leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to do it all over again. Sangeeta’s project initiative saw a 20x impact, and she’s very excited to see where it goes as the initiative matures and grows over time.

    • 26 min
    Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports

    Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports

    Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle’s Eloqua software on their marketing strategies.
    Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha highlights how email marketing accounts for a significant share of their tracked revenue streams and her innovative approach to creating unique membership packages. Gabe discusses the importance of timing in fan surveys and the role of analytics in enhancing fan experiences.
    The panel explores the evolving landscape of sports marketing, including the impact of invoices on season ticket renewals and the significance of Name, Image, and Likeness (NIL) in sponsorships and student-athlete relationships. This episode is a must-listen for anyone interested in how advanced marketing tools like Eloqua can revolutionize communication and revenue generation in the sports industry.

    • 47 min
    Inspired Marketing: Oracle's Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI

    Inspired Marketing: Oracle's Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI

    Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle’s Unity Customer Data Platform (CDP), and provides practical examples of Eloqua’s impact on simplifying customers’ experiences.

    • 35 min
    Inspired Marketing: PathFactory’s Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers

    Inspired Marketing: PathFactory’s Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers

    Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transformation in a digital-first world and offers insights into building a comprehensive AI roadmap for marketers.

    • 29 min
    Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing

    Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing

    Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.

    • 17 min
    Inspired Marketing: Cornerstone Building Brands' Erin Hopple on Building an Automation Process for Client Alerts

    Inspired Marketing: Cornerstone Building Brands' Erin Hopple on Building an Automation Process for Client Alerts

    Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client notification process.

    • 23 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

RichardFlaherty ,

Essential listen for Eloqua users

My favorite podcast by far. Fantastic topics and guests. Real examples of experts getting the most out of marketing automation.

Francinnnnnrreee ,

Best marketing podcast!

This is by far the best marketing podcast I've found. Scott is insightful and find the most engaging hosts who get amazing results both experimenting with new programs and executing best practices. Definitely worth a listen.

Grace0879 ,

Awesome podcasts!

Great insights into all things marketing and Eloqua. Everyone should listen to this one.

Top Podcasts In Business

George Kamel
Ramsey Network
The Ramsey Show
Ramsey Network
The Diary Of A CEO with Steven Bartlett
DOAC
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
People Magic: How to Build a $1M Community
Mighty Networks & Pod People
PBD Podcast
PBD Podcast