14 episodes

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.

You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

Intended Consequences Brian Massey

    • Business
    • 5.0, 2 Ratings

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.

You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

koryelogan ,

The Conversion Scientists Bring the Wisdom!

Great podcast for digital marketers looking to convert more website visitors into sales and leads. Brian and Joel (The Conversion Scientist) are smart, witty, entertaining, and always curious. I really enjoy these episodes – keep 'em coming guys!

levelupluke ,

Massey is massively woke on CRO

Great content with a relaxed format. Very approachable insights into data and marketing.

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