50 episodes

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.

You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

Intended Consequences Brian Massey

    • Marketing
    • 5.0 • 5 Ratings

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.

You’ll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what’s worked for them, how it could work for you, and how to execute on ideas using both creative and data.

    What The Data Says About Podcasting | Rob Walch

    What The Data Says About Podcasting | Rob Walch

    What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site.
    Rob was one of the earliest podcasters in the industry and a highly sought-after speaker and consultant in the podcasting community. Listen in as he shares some fascinating insights on the world of podcasting, the numbers involved, and how a semi-digital medium fits in a digital marketing context. 
    Quick Links: 
    Connect with Rob Learn more about Libsyn Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/

    • 40 min
    What The Data Says About Turning Marketing Leads Into Sales | Sammy James

    What The Data Says About Turning Marketing Leads Into Sales | Sammy James

    Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, an automated lead response and follow-up tool. 
    Sammy is a sales and marketing guru with experience in media, radio, tech, and advertising. He understands the nuances of sales and the challenges marketers face when working with their sales teams, most importantly that salespeople are humans too, not cold-calling machines immune to rejection or sales inertia. 
    Listen in to hear the full conversation.
    Quick Links:
    Connnect with Sammy: https://www.linkedin.com/in/sammyjames/ Learn more about Speak2Leads: https://www.speak2leads.com/ Follow Brian on Twitter: https://twitter.com/bmassey Learn more about Conversion Sciences: https://conversionsciences.com/

    • 45 min
    What Data Tells Us About Email | Liz Willits

    What Data Tells Us About Email | Liz Willits

    After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.
    Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. 
    Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.  
    Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take. 
    Resources and links discussed:
    Connect with Liz: https://www.linkedin.com/in/liz-willits/  Learn more about AWeber: https://www.aweber.com/  30-day Trial of AWeber: https://www.aweber.com/order.htm  AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm?utm_source=awblog&utm_medium=email&utm_campaign=smartdesigner&utm_content=blogcontent092619smartdesignerannouncement  Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/ 

    • 43 min
    Why Marketers Struggle and What to Do About It | Erin Collis

    Why Marketers Struggle and What to Do About It | Erin Collis

    Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well). 
    Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more.
    Listen in as Erin discusses the challenges of being a digital marketer in 2019.
    Resources and links discussed:
    Connect with Erin Learn more about Corradi USA Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

    • 25 min
    Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

    Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

    People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space.
    Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge.
    The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call.
    Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better. 
    If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences. 
    Resources and links discussed:
    Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

    • 35 min
    Hard Questions to Ask Your Agency | Lance Loveday

    Hard Questions to Ask Your Agency | Lance Loveday

    Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management. 
    As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain. 
    In this episode of Intended Consequences, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage. 
    Resources and links discussed:
    Follow Lance on Twitter @loveday Learn more about Closed Loop Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

    • 26 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Ryphers ,

For all Marketers

UnIntended Consequences is a very unique and well done conversation, lead by Brian Massey, that would benefit any modern marketer coming from any facet of the business. It is enjoyable, entertaining, useful and informative. Thank you for all of the hard work, creativity and science that you put in to this valuable podcast! I am now a subscribed and avid listener.

koryelogan ,

The Conversion Scientists Bring the Wisdom!

Great podcast for digital marketers looking to convert more website visitors into sales and leads. Brian and Joel (The Conversion Scientist) are smart, witty, entertaining, and always curious. I really enjoy these episodes – keep 'em coming guys!

levelupluke ,

Massey is massively woke on CRO

Great content with a relaxed format. Very approachable insights into data and marketing.

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