Interpreting Brand Podcasting Data with Keyplay's Adam Schoenfeld

Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership.

In this episode, Adam Shoenfeld and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought leaders. Join us as Lindsay and Adam share their insight on the changing dynamics of building a media company in today's digital age and a look at the future of podcasting and its impact on brand building and content strategies.

Listen in for:

🔥 06:28 - 08:40 Early Adoption of Media and Content Strategies for Growing Companies

🤝 11:11 - 13:47 Unveiling Growth: From PeerSignal to Keyplay - A Journey of Media and SaaS Innovation

🌐 16:46 - 18:31 Lower Entry Costs and Increasing Competition in the Content Era

🧩 18:53 - 22:03 The Impact of AI on Marketing and the Urgency for Data-Driven Insights

🍿 23:15 - 26:04 Balancing Automation and Human Touch in Content Creation

🗝️ 27:14 - 31:13 The Missed Opportunity of Webinars and Events Without Podcasting