Interview with Nicky Senyard and Alana Levine of Fintel Connect: Building Trust in Affiliate Marketing

Host - Rory Holland - cstmr.com - Linkedin: CSTMR

Interviewed - Nicky Senyard , Alana Levine - fntelconnect.com - LinkedIn: Fintel Connect

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In this episode

Rory Holland speaks with Nicky Senyard and Alana Levine from Fintel Connect about their journey in affiliate marketing within the finance sector. They discuss the challenges of trust and compliance, the role of publishers, and the importance of technology in tracking and optimizing marketing efforts. They also highlight the significance of product differentiation and customer experience in a competitive market. The conversation culminates in the introduction of a new affiliate marketing report that provides insights into industry trends and predictions.

Key Takeaways

• Fintel Connect serves as a bridge between banks, fintechs, and publishers.
• Trust and compliance are major challenges in financial affiliate marketing.
• Technology is essential for tracking and optimizing affiliate marketing efforts.
• Product differentiation is key to standing out in a competitive market.
• Fintel Connect has built proprietary technology to manage affiliate relationships.
• Understanding consumer intent is vital for effective marketing strategies.

Chapters

02:55 The Birth of Fintel Connect

06:11Understanding Affiliate Marketing in Finance

09:06 Challenges in Trust and Compliance

17:58 Product Differentiation and Customer Experience

20:50 The Importance of Specialized Technology

24:10 The New Affiliate Marketing Report

26:51 Industry Insights and Future Trends