INTO GERMANY! The German Business Podcast

Germany Trade & Invest - GTAI
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INTO GERMANY! The German Business Podcast

INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground success stories. Plus some helpful hints about how Germany works – and could work for you. So tune in every month to INTO GERMANY! Because Germany means business. Send feedback and comments to andreas.bilfinger@gtai.com A podcast by Germany Trade & Invest. Germany Trade & Invest (GTAI) is the economic development agency of the Federal Republic of Germany. You can find more information on https://www.gtai.de/en/invest

  1. JAN 12

    (Re-)Searching for New Ideas – Germany’s Unique R&D Landscape

    R&D in Germany has a long tradition. Its prestigious research institutes are known across the world. And no other European country invests more money in research and development – around 130 billion euros across all sectors in the last year for which figures are available. But part of Germany’s strength is its relatively decentralized, bottom-up orientation. A leader from Germany’s Ministry of Education and Research and a neurologist turned entrepreneur explain what makes R&D in Germany so special. Our guests: Professor Thomas Fritz leads the research group “Music Evoked Brain Plasticity“ at the Department of Neurology at the Max Planck Society. His research led him to the foundation of Jimmyn – a start-up based on a software that enables the conversion of bodily movements into music. Armin Reinartz is Head of the Directorate-General “European and International Cooperation” at the German Federal Ministry of Education and Research.

    40 min

  2. 12/15/2024

    Top German Business Stories of 2024 – A Year in Review

    GDP may have stagnated, foreign direct investment continued apace in Europe’s largest economy. 2024 was a banner year for German pharma and artificial intelligence. The world’s largest IT companies invested heavily in data centers, and the government further relaxed entry regulations for international professionals with sought-after skills and launched massive infrastructure projects to provide the country with green energy. INTO GERMANY looks back at the year that was. Our guests: Our year in review features leaders from business and politics and Germany Trade & Invest experts from a variety of fields.

    30 min

  3. 11/03/2024

    Finally Fintech – How Germany Caught On to Digital Finance

    Germans may have taken a while to get used to cashless payment systems and other fintech applications, but they’re now rapidly becoming standard in both B2B and B2C. Where are the greatest opportunities and what does the future ho0ld in store? We speak to the head of Berlin’s new fintech hub and the strategy guru at a French neobank that has branched out to Germany. Our guests: Sebastian Schäfer is an experienced entrepreneur and ecosystem builder and CEO at the newly established HoFT, the House of Finance and Tech in Berlin. Founded in spring 2024, it serves as a central hub within the city’s finance and tech ecosystem. Albertine Lecointe is Vice President of Strategy and Head of Strategic Management at French neobank Qonto, which expanded to Germany in 2020.

    31 min

  4. 10/06/2024

    Food for the Future – The Growing German Vegan, Vegetarian and Meatless Sector

    The German vegan and vegetarian movement goes back to the nineteenth century, but this lifestyle and nutrition choice has never been so popular. More than a third of Germans opt for a plant-based diet. The German plant-based retail market has been valued at around €1.9 billion, making it the biggest in Europe. We talk to two up-and-coming companies and the head of a leading pro-meatless advocacy group about what the future holds in store. Our guests: Tom Johansson is founder and CEO of Hooked Foods, a Swedish start-up producing vegan “seafood” based on plant protein. Elin Roberts is co-founder and co-CEO of Better Nature, a UK-based producer of tempeh. Jens Tuider is Chief Strategy Officer at ProVeg International, which originated in Germany and aims to “transform the global food system.“

    38 min

  5. 09/01/2024

    Self-Driving Solutions – Autonomous Mobility and German Automotive

    Germany remains a pioneer when it comes to self-driving cars. Europe’s automotive heartland is the first country in the world to pass nationwide regulations for level-4 autonomous vehicles. International businesses that expand to Germany will find top-class research facilities, a well-trained and innovative workforce and an open-minded car culture! Our guests: Yang Ji is founder and CEO of LiangDao, a Chinese-German software and engineering service provider of AI-based sensor systems with offices in Munich and Berlin, as well as in Beijing and Shanghai. LiangDao is focusing on the so-called LiDAR technology, which is crucial for self-driving cars. Christoph Mester is Manager of Transportation Technologies at GTAI and works for the agency’s investor service department. As an expert for future mobility, he advises international companies planning to expand to Germany.

    30 min

  6. 08/04/2024

    Germany’s Hydrogen Highway – A new grid for the transition to clean energy

    Green hydrogen is a key part of Germany’s drive to decarbonize industry and transition to clean energy. To that end, the country is establishing a core network, spanning 10,000 kilometers all across Europe’s largest economy. What are challenges faced by the new distribution grid? How many of the old natural-gas pipelines can be repurposed? How much new construction is needed. Germany’s biggest gas network operator and the German Association for Gas and Water give us some answers.    Our Guests:   Philipp Ginsberg is Head of Grid and Heating Policy at the DVGW, the German Association for Gas and Water, which currently has around 14,000 members, including 2,000 utility companies. Since its formation more than 150 years ago, it has been the first point of contact for all questions relating to the supply of gas and drinking water in Germany. Niko Bosnjak is Head of Communications & Energy Policy at Open Grid Europe. With around 13,000 kilometers of pipelines, Open Grid Europe is the largest of Germany’s 16 long-distance gas network operators.

    33 min

  7. 06/30/2024

    Making Renewables Circular – Recycling green energy hardware in Germany

    Germany is setting record upon record for renewable electricity, but the hardware used to generate that energy is not built for the ages. What to do with all the outdated and decommissioned equipment? We talk to an innovative French company that’s brought its solutions to Germany and to a German industry association that aims to convert the wind energy sector into a circular economy.   Our Guests:  Markus Krausewitz is the German site and ramp up manager for ROSI, a French company specialized in the recycling of PV modules. ROSI – an acronym for Return on Silicon – is currently building its first German plant in the eastern regional state of Saxony. Annette Nüsslein is founding and board member of RDRWind, a German association dealing with repowering, dismantling and recycling wind turbines. It was established in 2018 to develop standards and norms for the recycling process.

    30 min

  8. 06/02/2024

    Creature Comforts – Germany’s red-hot house pet market

    Food, accessories, services, tech gadgets - the house pet market is huge and diverse. The number of pets in Germany has been growing for years, and so has the amount Germans are willing spend on the welfare of their animal loved ones. And the outlook for the future is top dog! So what are the particulars of Germans’ relationships with their pets? We talk to a Swedish pet insurance company that has recently expanded to Germany. And we ask two members of Germany‘s biggest pet association for an overview of a doggone great market.   Our Guests:  Natalie Rosen is country manager for Germany at Swedish company Lassie, a preventative pet insurance provider that entered the German market in 2023. Antje Schreiber and Rowena Arzt work for Germany’s oldest and biggest pet association, the Zentralverband Zoologischer Fachbetriebe, ZZF. It represents the professional, economic and socio-political interests of the German pet industry and organizes the world's leading trade fair Interzoo. Arzt is responsible for the exhibition department as well as a subsidiary that helping companies in the pet business internationalize their business. Schreiber is head of communications.

    35 min
See All (26)

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About

INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground success stories. Plus some helpful hints about how Germany works – and could work for you. So tune in every month to INTO GERMANY! Because Germany means business. Send feedback and comments to andreas.bilfinger@gtai.com A podcast by Germany Trade & Invest. Germany Trade & Invest (GTAI) is the economic development agency of the Federal Republic of Germany. You can find more information on https://www.gtai.de/en/invest

Information

  • Creator
    Germany Trade & Invest - GTAI
  • Years Active
    2022 - 2025
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Germany Trade and Invest - Gesellschaft für Außenwirtschaft und Standortmarketing mbH
  • Show Website
    INTO GERMANY! The German Business Podcast

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