InTouch with Terri The InBound Podcasting Network

Terri Ross welcomes special guest Dr. Johnny Franco to dive deep into a hot topic in aesthetic medicine: the integration of weight loss and wellness into med spas, a field where Dr. Franco has notably excelled. As a key opinion leader and expert plastic surgeon, Dr. Franco brings his extensive knowledge and successful experience, sharing how he has incorporated wellness, specifically weight loss programs, into his practice, transforming it substantially.
In this episode, listeners will learn about the transformative journey Dr. Franco experienced personally and professionally by incorporating weight loss solutions like GLP medications into his plastic surgery practice. The discussion covers the broader implications of this integration on patient satisfaction and business profitability, highlighting the trends in the aesthetic industry. Key insights are provided on the practical aspects and strategies for successfully implementing such programs in a med spa. Their conversation also previews an exciting collaboration between Terri Ross Consulting and Dr. Franco's initiative to help other practices replicate his success, showing how these changes can revolutionize the aesthetic medicine landscape.
Key Takeaways:
Personal and Professional Integration: Dr. Franco shares his personal weight loss journey using GLP medications, which spurred his commitment to integrate weight loss and wellness into his practice. Strategic Implementation: Key strategies for incorporating weight loss programs include ensuring legal compliance, effective team education, and developing comprehensive treatment plans. Comprehensive Approach: Successful practices must dedicate effort, time, and resources to make wellness programs thrive, emphasizing the importance of a patient-focused consultation process. Innovative Programs: Dr. Franco's program, "Scaling Skinny to Sculpting," offers downloadable resources, educational videos, and customizable treatment plans to guide other practices in implementing similar solutions. Collaborative Growth: The collaboration between Dr. Franco and Terri Ross aims to provide extensive training and support for aesthetic practices, helping them grow by integrating wellness programs and optimizing patient care protocols. Resources:
Dr. Johnny Franco Instagram Austin Plastic Surgery Scaling Skinny to Sculpting Program Terri Ross Consulting Plastic Surgery Untold Podcast  

Ready to take your aesthetic practice to the next level? Start with a Growth Accelerator Call with Terri Ross Consulting. Get started today by visiting https://terrirossconsulting.com
In this enlightening episode of 'In Touch with Terri,' host Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind behind Skin Renewal in South Africa. Victor shares his incredible journey of transforming a small side hustle into a thriving empire of 20 clinics. He discusses the strategic frameworks and business principles that have fueled his success, emphasizing the indispensable value of lifelong learning. This episode dives deep into the nuances of scaling a practice, the importance of a unique selling proposition, and the role of emotional connections in consultations.

Victor touches on critical themes such as the significance of defining the 'why,' 'what,' and 'who' in a business, drawing from over two decades of experience. With an impressive roster of topics, including people management, overcoming challenges, and maintaining business cohesiveness, Victor offers a treasure trove of insights that are essential for anyone looking to scale their aesthetic practice. As he states, "Don't ever be afraid to be wrong, to ask for help, or to say you don't know."

Discover how Victor’s commitment to fostering a strong organizational culture has led to impressive employee retention, and why investing in your people is paramount. This episode is not just a business case study but a masterclass in turning challenges into scaling opportunities, making it a must-listen for industry professionals.
Key Takeaways:
Foundation Principles: Understand your business's ‘why,’ ‘what,’ and ‘who’ to create a strong foundation for growth. Unique Selling Proposition (USP): Determine what sets your business apart to achieve sustainable competitive advantage. Employee Investment: Treat your employees as your greatest asset and invest in their growth and development. Consultation Excellence: Shift the consultation focus to emotional connections to better serve and retain clients. Lifelong Learning: Stay open to new knowledge and don't shy away from seeking advice or acknowledging gaps in your expertise. Notable Quotes:
"We had to employ staff. We had no idea what kind of staff to employ. We really… decided to take off in an airplane, but the airplane didn't have wings." "Your single biggest asset in your business is not your equipment, it's not your patients, it's not your locations, it's not your brand, it's your people." "Don't ever be afraid to be wrong. Don't ever be afraid to ask for help, and don't ever be afraid to say, I don't know." "We decided that we would do everything in-house, and we focused on developing skills from people who understood our culture." "Investing in your people comes with a huge responsibility, but it's essential for growth and success in your business." Resources:
Guest's Company: Skin Renewal South Africa https://www.skinrenewal.co.za
Books Mentioned:
- 'Start With Why' by Simon Sinek
- 'Blink' by Malcolm Gladwell
Conferences Referenced:
- Aesthetic Medicine World Congress (AMWC), Monaco
- Paris MCAS
- The Aesthetic Show, Las Vegas
Business Tools: Zenoti software
 

In this enlightening episode of "In Touch with Terri," host Terri Ross shares her extensive expertise in the field of medical aesthetics, with over 16 years of experience in Fortune 500 companies and as the founder of Terri Ross Consulting. Terri delves into the crucial role of phone skills in transforming your front desk team into a powerhouse of efficiency and profitability.
She highlights 18 practical tips for enhancing phone communication, from handling price objections to navigating the patient journey seamlessly. By emphasizing continuous training and evaluation, Terri provides a blueprint for practices to boost their conversion rates and overall business success.
Key Takeaways: Investment in Training: Continuous training of front desk teams is essential for creating exceptional customer experiences and driving business growth. Handling Objections: Effective strategies for confidently navigating price inquiries can significantly boost conversion rates. Consistent Communication: Standardizing how your team communicates the practice's unique value proposition ensures consistency and effectiveness. Follow-Up Processes: Implementing robust follow-up processes can lead to improved patient engagement and increased revenue. KPIs and Evaluation: Regularly monitoring and analyzing key performance indicators (KPIs) helps connect training efforts to business outcomes. Resources: Terri Ross Consulting: terrirossconsulting.com Schedule a Discovery Call: api.leadconnectorhq.com/widget/form/i5OJmtQXow3BbQzVGfrn

Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry.
Key Takeaways:
Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions. Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose. Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions. Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships. Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape. Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom. Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
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About The Guest(s):
Dan Schacter is the CEO of Cosmetic Physician Partners (CPP), one of the largest partnerships of med spas and plastic surgery practices in the nation. With over 30 locations, CPP's leadership team has built one of Canada's largest and highest-rated MedSpa networks, Victoria Park. Dan brings a data-driven approach to the industry and focuses on the importance of culture and people in running successful clinics.
Summary:
In this episode, Terri Ross interviews Dan Schacter, the CEO of Cosmetic Physician Partners (CPP), about the process of selling a med spa or plastic surgery practice. Dan shares insights on when the right time to sell might be, the factors that affect valuation, and the importance of culture and people in running a successful clinic. He also provides tips for preparing for a sale and finding the right partner.
Key Takeaways:
The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale. Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it. Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue. It's important to get your financials in order and clean up any accounting issues before a sale. Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system.
Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation.
Key Takeaways:
- Embrace AI and technology to improve marketing, communication, and patient journey.
- Accountability and process are essential for running a successful practice.
- AI can help manage leads, improve response times, and automate follow-ups.
- The fortune is in the follow-up; consistent and meaningful communication with patients is   crucial.
- The successful practice has a well-defined process for consultations, pre- and post-operative care.
If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.