87 episodes

Terri Ross is an internationally renowned practice management consultant and high-performance sales coach who helps aesthetic practices launch, grow, and scale.

InTouch with Terri The InBound Podcasting Network

    • Business
    • 4.9 • 34 Ratings

Terri Ross is an internationally renowned practice management consultant and high-performance sales coach who helps aesthetic practices launch, grow, and scale.

    My Entrepreneurial Journey: 7 Lessons Learned Along the Way

    My Entrepreneurial Journey: 7 Lessons Learned Along the Way

    Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry.
    Key Takeaways:
    Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions. Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose. Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions. Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships. Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape. Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom. Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
    Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
    If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

    • 21 min
    The Secrets to Selling Your Med Spa: Insights from a Leading Industry CEO

    The Secrets to Selling Your Med Spa: Insights from a Leading Industry CEO

    About The Guest(s):
    Dan Schacter is the CEO of Cosmetic Physician Partners (CPP), one of the largest partnerships of med spas and plastic surgery practices in the nation. With over 30 locations, CPP's leadership team has built one of Canada's largest and highest-rated MedSpa networks, Victoria Park. Dan brings a data-driven approach to the industry and focuses on the importance of culture and people in running successful clinics.
    Summary:
    In this episode, Terri Ross interviews Dan Schacter, the CEO of Cosmetic Physician Partners (CPP), about the process of selling a med spa or plastic surgery practice. Dan shares insights on when the right time to sell might be, the factors that affect valuation, and the importance of culture and people in running a successful clinic. He also provides tips for preparing for a sale and finding the right partner.
    Key Takeaways:
    The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale. Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it. Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue. It's important to get your financials in order and clean up any accounting issues before a sale. Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
    Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
    If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

    • 51 min
    From Mediocre to Million-Dollar Practice Using Al

    From Mediocre to Million-Dollar Practice Using Al

    About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system.
    Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation.
    Key Takeaways:
    - Embrace AI and technology to improve marketing, communication, and patient journey.
    - Accountability and process are essential for running a successful practice.
    - AI can help manage leads, improve response times, and automate follow-ups.
    - The fortune is in the follow-up; consistent and meaningful communication with patients is   crucial.
    - The successful practice has a well-defined process for consultations, pre- and post-operative care.
    If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
    Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
    If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

    • 47 min
    How To Set Up An Exit Strategy For Your Aesthetic Practice

    How To Set Up An Exit Strategy For Your Aesthetic Practice

    In this captivating episode of In Touch with Terri, Terri Ross, delves into the increasingly pertinent subject of preparing to sell an aesthetic practice. Drawing on her wealth of experience and expertise, Terri outlines the essential strategies and considerations for owners looking to create a successful exit plan for their business. With a focus on positioning practices to attract and satisfy the rigorous requirements of private equity investors, this episode is packed with actionable advice.
    Terri highlights the importance of understanding key financial indicators such as EBITDA, patient conversion rates, and revenue targets that appeal to potential buyers. She also stresses the value of a well-trained, productive team and operational excellence as critical factors that influence the attractiveness of an aesthetic practice to investors. Throughout the episode, Terri interweaves fundamental business principles, such as understanding the unique value proposition, with insights into industry benchmarks and growth opportunities.
    Key Takeaways:
    Financial Preparation: Aesthetic practice owners should aim for a top-line revenue of at least $2 million and an adjusted EBITDA of $500,000 to appeal to private equity investors. Operation Analysis: Practices must be under substantial scrutiny, focusing on staff utilization, patient load, conversion rates, service diversification, and provider concentration. Team Structure: A strong, diversified team showcases a business's sustainability and is crucial for due diligence by private equity. Forward Planning: Owners should prepare for an exit strategy at least five years in advance, with a solid team including a CPA, legal team, and operational support. Data-Driven Decisions: Grasping industry benchmarks and using KPIs to make informed business decisions is imperative for growth and attracting investment. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
    Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
    If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

    • 16 min
    5 Things the Most Successful Salespeople Do

    5 Things the Most Successful Salespeople Do

    In this insightful episode of "In Touch with Terri," host Terri Ross shares her "zone of genius" with listeners, focusing on the top five habits of the most successful salespeople. Engaging and knowledgeable, Terri reframes the concept of salesmanship within the medical aesthetic practice as an activity rooted in service and education, not just transactions. She taps into her extensive experience to deliver actionable strategies that transform how practices can approach sales, client relationships, and growth.
    Terri discusses the importance of creating lasting relationships, staying ahead of industry trends, being persuasive, maintaining a resilient mindset, and holding oneself accountable. She emphasizes the significance of continuous learning and adaptability in the ever-evolving field of medical aesthetics. With a combination of personal anecdotes and professional guidance, this episode offers valuable insights, whether you're at the front desk or managing an entire practice.
    Key Takeaways: Relationship Building: Establishing and nurturing profound relationships with clients is fundamental to successful sales in medical aesthetics. Continuous Innovation: Staying informed about industry trends and constantly evolving one's approach is key to staying competitive. Persuasive Education: A salesperson's ability to educate and influence client decisions is rooted in a firm belief in their offerings and the quality of care provided. Resiliency: A resilient mindset is crucial to overcome the challenges of rejection and adapt to learning opportunities. Accountability: Setting SMART goals and measuring performance against KPIs can significantly impact a practice's success. If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
    Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
    If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

    • 21 min
    An Entrepreneurial Rollercoaster: Scaling Multiple Locations

    An Entrepreneurial Rollercoaster: Scaling Multiple Locations

    About the Guest(s):





    Julie Acarregui is a distinguished figure in the aesthetic industry, known for her role as the founder and medical director of Pure Medical Spa, which has expanded to operate across three locations in Idaho. Julie comes with a deep clinical background as a Registered Nurse Anesthetist since 1996, holding a Master's degree in anesthesia from the University of Texas Health Sciences and priding herself on a ten-year tenure as an army veteran. She has paved her way to become a nationally renowned aesthetic cosmetic injector and is recognized as the number one Sculptra injector in Idaho. Additionally, Julie takes on the responsibility of being a national trainer for Galderma Aesthetic Injector Network (GAIN).
    Episode Summary: In this insightful episode of 'In Touch with Terri,' host Terri Ross invites the accomplished Julie Acarregui to delve into her personal journey within the dynamic world of medical aesthetics. Starting with a heartfelt introduction, Terri sets the scene for an episode rich with entrepreneurial spirit, resilience, and expert knowledge.
    From Julie's initial steps towards creating a reputable med spa during an economic downturn to proficiently managing multiple locations with finesse, the episode offers a treasure trove of wisdom for anyone in the aesthetic space. Julie shares her transformation from a clinical provider to a business maven, her strategic decision-making processes, and the vital role of consistent learning, collaboration, and adaptation in achieving business success. Listen as they discuss overcoming business challenges, executing comprehensive team training, and the pivotal restructuring of their compensation model to fuel exponential growth.
    Key Takeaways: Julie Acarregui's transition from direct client care to focusing on business operations was essential for scaling her med spa locations. Proper compensation models and consistent training are key to maintaining a motivated and proficient team. Investing in significant business changes, like adopting new software and consulting services, can lead to substantial growth and improved team performance. Building a standardized consultation process enhances customer experience and significantly increases sales and package deals. Continual learning and willingness to embrace challenging transformations are foundational to lasting entrepreneurial success in the aesthetic industry. Notable Quotes: "That consistency and then... setting KPIs for every single team member... inspect what you expect." "I am just huge on continuing education. I don't think we can ever stop learning." "Bigger is not always better... Taking on too much debt [and] keeping bad employees too long... those were things that I had to come to." "My why has always been about my clients and my team." "We are all doing consultations exactly the same way because I can't say that that was the way it was happening before." Resources: Julie Acarregui's Instagram: @beautybyjulie.a Julie's Email: julie@puremedicalspaidaho.com
    If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.
    Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
    If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

    • 43 min

Customer Reviews

4.9 out of 5
34 Ratings

34 Ratings

Kelsey Spector ,

thank god 🙏🏼

Love listening to Terri’s Podcast. Being in such a fast growing industry can be so overwhelming. Listening to her podcast helps me organize and stay ahead of the game to have the most profitable business I possibly can. If you are or just getting into the industry she is essential for maximizing your growth!

Can’t wait to sign up for her APX system!

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