100 episodes

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

Med Spa CEO Heather Terveen

    • Business
    • 4.6 • 30 Ratings

The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.

Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.

    How to Build A High-Performing Team

    How to Build A High-Performing Team

    One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate.
     
    HIGHLIGHTS
    The challenges we faced due to a last-minute airline strike.
    3 common pitfalls leaders should avoid.
    How to take ownership as a leader (and how it will benefit your business growth!)
    Ways to identify and handle team performance issues.
    Techniques to create proactive and honest team culture.
    How to foster a culture of self-improvement within your team.
     
    RESOURCES + LINKS
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com
     

    • 29 min
    The Simple Shift That Will Transform Your Business (and Profitability)

    The Simple Shift That Will Transform Your Business (and Profitability)

    Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar.
     
    HIGHLIGHTS
    00:00 The philosophy that you should apply to grow your business.
    06:45 What kind of growth do you have to have in your business?
    10:00 How to grow a new customer base while also servicing existing patients.
    18:00 Strategies to introduce new premium solutions to your existing patients.
    20:30 What is the standard operation you should do for your existing clients?
    23:45 Why does teamwork make the business work?
    27:45 Tips to effectively market premium solutions on social media.
     
    RESOURCES + LINKS
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com

    • 35 min
    10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company

    10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company

    Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and they’re ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don’t miss out!
     
    HIGHLIGHTS
    00:00 How Sarah and Julia upleveled my brand and website.
    04:00 Why does website ownership matter?
    10:30 Tips to maintain authenticity and cohesive branding.
    17:30 The language you need to attract potential clients
    19:15 What is the client experience when using your website?
    26:15 Top tip to protect yourself from potential lawsuits.
    31:15 How to have an effective lead generation strategy that grows your email list.
    33:00 Common SEO mistakes to avoid.
    45:00 What you should do for broken links and technical issues on your website.



    RESOURCES + LINKS
    Learn more about Smith & Crawford Company HERE
    Smith & Crawford Checklist HERE
    Book a Strategy Call with us HERE
     
     
    FOLLOW
    Smith & Crawford : @smithandcrawfordco
    Heather: @heatherterveen
    Website: heatherterveen.com
     

    • 47 min
    3 Shifts to Achieve Weekly Premium Sales on Repeat

    3 Shifts to Achieve Weekly Premium Sales on Repeat

    This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer!
     
    HIGHLIGHTS
    How to market intentionally to ideal patients that invest in premium services.
    The process to audit your current offerings to create your signature menu.
    3 shifts to make in your business to get premium results.
    The social media strategy to put in place



    RESOURCES + LINKS
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com
     

    • 28 min
    How to Sell Skincare with Confidence and Boost Your Med Spas Revenue

    How to Sell Skincare with Confidence and Boost Your Med Spas Revenue

    Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm for your practice.
     
    HIGHLIGHTS
    The sales system that will boost your skincare sales revenue.
    The biggest mistake Med Spas make that confuses clients.
    Ways to integrate skincare into consultations.
    The mindset that is costing your business (leaving tons of money on the table!)
     
    RESOURCES + LINKS
    Master your skincare sales - DM “skincare” to @heatherterveen for more info on Sold Out Skincare! 
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com
     

    • 26 min
    The #1 Trait That Sets Apart the CEO’s Who Succeed

    The #1 Trait That Sets Apart the CEO’s Who Succeed

    Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs. 
     
    HIGHLIGHTS
    What Gary Vee said sets apart the businesses that succeed.
    5 traits of courageous CEOs and how to develop them.
    The difference between businesses that survived the pandemic.
    How to expand your capacity and 


    RESOURCES + LINKS
    Apply for the Med Spa Advantage to scale your med spa in 6 months!
    Book a Strategy Call with us HERE
     
    FOLLOW
    Heather: @heatherterveen
    Website: heatherterveen.com

    • 30 min

Customer Reviews

4.6 out of 5
30 Ratings

30 Ratings

disappointeD_100person ,

Really resonated with the latest episode

I loved the ceo optimization to hit your business goals in 2024 episode. Loved all the talking points and really resonated with it!

Sarrafsara ,

great info

really good sensible information. But i wish she would stop saying “OK” and “right “ after every sentence . In one episode i counted over 63 times she said “right?”. It makes it hard to listen too at times when she is repeating those words so often. But information wise and coaching is really helpful!

HJC TAF ,

Sooooo helpful!!!

Wonderful information!

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