
98 episodes

Med Spa CEO Heather Terveen
-
- Business
-
-
4.7 • 24 Ratings
-
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.
Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
-
Creating and Naming New Things
“Different is better than better.” Sally Hogshead
Creating and naming new things is how you can break through the noise -- otherwise known as the sea of other aesthetic practices and Med spas that either already exist around you or getting ready to open their doors.
When you take the time to do things differently and innovate it will help you avoid the problem of sameness.
Sameness is being like everyone else. It is commoditization.
Being different is the key to long-term, sustainable success in a growing sea of competition.
It actually takes a lot of courage to do things differently because it means you don’t have an example of it working in that new way quite yet.
Tune in to this episode and discover 3 key strategies for creating and naming new things in your business.
MENTIONED IN THIS EPISODE:
✔️ If you want to dive into this even more I invite you to come to my live masterclass happening at 10am PST on March 23rd:
How to Effortlessly Sell Expensive Packages: 3 simple strategies to getting patients to buy big-ticket packages without slimy sales methods
Come learn how selling signature big-ticket packages allows you to:
✔️Stop attracting the price-shopping customers
✔️Stand out from competitors with unique-to-you offers
✔️Increase profits without having to invest in more staff or technology
Register Here: https://us02web.zoom.us/meeting/register/tZEkdeqoqjIpGtRn3az8Bjibpv-vLsmsuVip -
Elevated Selling Systems
No patient left behind.
This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits.
In today's episode, we're talking about strategies for elevating the selling systems inside your aesthetic practice or med spa.
Tune in to find out how you can optimize your practice's selling systems while ensuring no patients are left behind.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply. -
Productivity That Drives Revenue
Today, we’re talking about how to do the things that are going to drive the revenue in your business.
Many of us confuse productivity with “busyness.” And the two are not the same thing.
What is the real productivity that actually drives revenue and profits in your med spa?
Do you know? Are you focused on them?
Tune in to learn how to produce more revenue.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply. -
Friction vs Flow When Selling
Today we’re going to talk about friction vs flow when selling.
And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing.
And how in the beginning stages of your business you may need to keep the friction low and the flow high.
And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow.
Enjoy!
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply. -
Becoming Competition Proof
Feel like your market is completely saturated with competition?
You're not alone.
In this episode, discover how to become competition proof so that you don't have to worry about being price-shopped or losing patients to the new med spa down the street.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply. -
The Start-Up Year
Today I’m going to talk about some ways you can use a start-up mentality to ensure 2023 is an incredibly successful year for you.
I want you to shelve your past setbacks and failures for a moment and imagine for a minute what you would do if your business was a start-up again.
What if this year epic growth was inevitable.
And you were just figuring out back-end engineering the simplest and easiest path to getting there.
Keep listening to find out how.
MENTIONED IN THIS EPISODE:
✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell 5-10 premium aesthetic packages (price point typically between $3000-$10,000) in the next 30 days then consider joining us in The Med Spa Advantage. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.
Customer Reviews
Amazing Coach!
I love Heather, she is definitely an amazing business coach and shares great business building content! I love listening to her podcast. Our coaching sessions and the information she shares has helped me find my niche, streamline, simplify and grow my business. I now work smarter, see less clients in a month and make more! I am no longer a solo esthetician, I’m the Skin CEO. Thank You so much! @angelabranchskincare
Fabulous!
Why is it so hard to find support and proper training for esthetics businesses?
Finding Heather has been incredible and I’ve already learned so much from her podcast!
A Must Listen to Show!
Heather is amazing! She keeps the show fun and engaging. Highly recommend the listen!