21 episodes

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

Med Spa Success Strategies Ricky Shockley

    • Business
    • 3.0 • 2 Ratings

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

    Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn

    Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠
    ⁠https://go.medspamagicmarketing.com/schedule

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/)

    Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, paying their employees, paying themselves, and providing for their families. Her job is to make the complex world of revenue, profitability, and key performance indicators clear and simple. She provides clients with financial solutions that can change their business for the better, which, in turn, can change their lives.

    Before Maven’s launch, Jessica was a founding partner of Skytale Group, a financial consulting firm for dental and medical spa practices. Jessica started her career in Big 4 public accounting firms preparing tax returns for high net worth business owners. Later, at middle-market accounting firms, she provided financial planning, business consulting, and tax planning strategy to small businesses and their owners.

    Throughout her years of experience, she’s focused on building meaningful relationships with clients. At Maven, she serves small business owners in many sectors, including dental, aesthetics, law, marketing, construction, and more. She commits to learning a business as well as the owner does, mapping a plan to help a business perform at its full potential, and building a team at Maven who can serve clients in the same way.

    Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.

    • 44 min
    Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White

    Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients.

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

    About Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/)

    Danielle is the owner of D Lux Aesthetics, a highly accomplished Nurse Practitioner, mother of two, and national trainer in aesthetic medicine.

    Her exceptional skills have earned her recognition as a National Account Trainer and Consultant for leading brands such as Galderma and Allergan. She has also received accolades as a Realself Most Loved Injector and ranked among the Top 100 Best Aesthetic Injectors. Passionate about skin, beauty, anti-aging and the art of enhancing beauty, Danielle strongly believes in preserving youth and promoting inner and outer well-being. She is well-regarded for her honesty and commitment to a natural approach to aesthetics.

    • 49 min
    Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)

    Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.

    Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US. 


    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule


    Today's episode is sponsored by Podium. Podium helps your business improve your customer experience with an all-in-one communications tool. Get more reviews, connect with leads, collect payments, and send text campaigns—all from one easy-to-use inbox. From first search to final sale, Podium makes everything as easy as sending a text. Visit ⁠https://www.podium.com/podcast/⁠ to learn more.

    • 50 min
    Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch

    Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews.

    Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares important lessons he learned along the way about financial planning, a profit-first mindset, and more.

    Per usual, I'm confident you'll get more than a few tidbits from this interview that, if put to use, will shape your practice for the better.

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

    About Dr. Brandon Kirsch - Kirsch Dermatology & Med Spa

    Dr. Brandon Kirsch’s work spans the worlds of dermatology, technology, business and law. He is a board-certified dermatologist who started his career as a lawyer and holds law degrees from the University of Western Ontario (LL.B.) and Georgetown University (LL.M. Securities and Financial Regulation). He completed medical school at Brown University, an internship at the Mayo Clinic and dermatology residency at the University of North Carolina.

    Dr. Kirsch serves as Chief of Dermatology for Naples Community Hospital. He has previously worked as Assistant Clinical Professor of Dermatology at the University of Colorado, Vice President and Therapeutic Area Head of Dermatology at the global biopharmaceutical company Arena Pharmaceuticals, and Vice President and Medical Director at Brickell Biotech, Inc. In his roles at Arena and Brickell, he was responsible for providing leadership and strategic direction to the clinical science team and overseeing research studies. Dr. Kirsch has also provided strategic medical consulting for the clinical-stage biopharmaceutical company Dermavant Sciences, Inc.

    Dr. Kirsch is a frequent contributor to the HuffPost and has been published in the Journal of the American Medical Association, Journal of the American Academy of Dermatology, Journal of Drugs in Dermatology, Journal of Clinical and Aesthetic Dermatology, Dermatology Times, The Journal of Investigative Dermatology, The Journal of Cancer Immunology Research, The Canadian Journal of Neurological Sciences, Reason, The Wall Street Journal, The Toronto Star, The Providence Journal, and The Jacksonville Times-Union.

    Read more about Dr. Kirsch’s story here: https://www.kirschderm.com/dr-brandon-kirsch/

    Read more about Kirsch Dermatology here: https://www.kirschderm.com/why-choose-us/

    • 1 hr 4 min
    How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow

    How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow

    Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa.

    If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

    About Hi, Finch (Nashville)

    Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and inclusive by providing top-tier care for patients of all ages, ethnicities, and genders. The bright, modern, and sporty space is located in the up-and-coming neighborhood of The Nations in west Nashville. Our patients will leave the office feeling confident (and recognizable!) and with the knowledge that medical aesthetics is as much about health prevention and maintenance as it is about how you look and feel!


    About Kayli Krasnow, Founder


    Kayli earned her BS in Biology from Centenary College of Louisiana, her BS in Nursing from Texas Woman’s University, and her Masters of Science in Nursing from the University of Texas at Arlington. With experience in transplant immunology research, as an elementary school science teacher, a cardio-pulmonary ICU nurse, and a family nurse practitioner, Kayli melds her creativity, and love of education and medicine in her work as an aesthetic provider.

    • 35 min
    The Psychology of Getting Aesthetics Clients to Choose YOU!

    The Psychology of Getting Aesthetics Clients to Choose YOU!

    A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market.

    Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule

    Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore

    Med Spa Magic Marketing:
    + HIPAA Verified by Compliancy Group
    + Rated 5 stars on Google
    + In business since 2012
    + No long term contracts

    See my tips & insights related to digital marketing featured in articles on...
    CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

    • 23 min

Customer Reviews

3.0 out of 5
2 Ratings

2 Ratings

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