Growth Marketing Camp Opensense

In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:

🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)

Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.

We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!

After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!
Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:
🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)
🔥 Scott’s marketing philosophy: “Always Make Lemonade”
🔥 The power of continuous learning (& the importance of embracing the unpredictable)
🔥 Marketing red & green flags
Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career. Get ready to be blown away and tune in!

With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. 
In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:
🔥 The steps for building an ABM program from scratch without enormous budget
🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play 
🔥 How businesses can implement efficient and tangible ABM strategies
🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers
Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.

We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.
With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.
In this engaging conversation on Growth Marketing Camp, Obaid breaks down:
🔥 The unique strategy behind HockeyStack’s streaming platform  (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)
🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)
🔥 The secret recipe behind HockeyStack's content engine
🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)
Trust us on this, you do not want to miss out on this episode. Dig in!

Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.

Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:
🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)
🎯 How to foster a thriving environment & company culture 
🎯 Advice for young professionals on how to find their calling
🎯 How brands can adapt to the challenges & stay successful
Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧

In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.
We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to see some real magic and massive success. 
In this captivating conversation, Corrina shares:
🔥 What ABM is (& why she fell in love with it)
🔥 The power of micro-communities as a key ABM strategy 
🔥 Why it’s essential to understand who is your best-fit customer (& how to build out a customer program from scratch)
🔥 How to reach an IT audience (Corrina uncovers a very well kept secret to our audience)
Check it out!