Growth Marketing Camp Opensense
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- Business
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We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
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Illuminating the Path to ABM Mastery with Mason Cosby
With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer.
In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:
🔥 The steps for building an ABM program from scratch without enormous budget
🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play
🔥 How businesses can implement efficient and tangible ABM strategies
🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers
Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM. -
The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani
We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.
With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.
In this engaging conversation on Growth Marketing Camp, Obaid breaks down:
🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)
🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)
🔥 The secret recipe behind HockeyStack's content engine
🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)
Trust us on this, you do not want to miss out on this episode. Dig in! -
Tapping Into Affiliate Marketing Magic with Kristina Nolan from DMi Partners
Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.
Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:
🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)
🎯 How to foster a thriving environment & company culture
🎯 Advice for young professionals on how to find their calling
🎯 How brands can adapt to the challenges & stay successful
Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧 -
ABM and Evangelism: The Power Couple Redefining Success in Marketing with Corrina Owens
In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.
We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to see some real magic and massive success.
In this captivating conversation, Corrina shares:
🔥 What ABM is (& why she fell in love with it)
🔥 The power of micro-communities as a key ABM strategy
🔥 Why it’s essential to understand who is your best-fit customer (& how to build out a customer program from scratch)
🔥 How to reach an IT audience (Corrina uncovers a very well kept secret to our audience)
Check it out! -
Marketing, Leadership, and Self-Care: Lessons from Jaclyn Mullen
Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.
Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!
In this episode, we discuss:
✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution
✨ Why more marketers need to understand sales (& how to have your sales and marketing team work together on different strategies)
✨ The importance of prioritizing self-care and maintaining a healthy work-life balance (& advice on how to do it all)
Jaclyn also offers her perspective on what her concept of success is and what advice she would give herself if she could go back in time. Enjoy! -
Cringe Creators: Marketing Horror Stories
Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss:
The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creators vanish? The LinkedIn 'Algorithm Apocalypse' - hot or hype? We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include:
Travis Tyler, Sr. Digital Content Producer at PandaDocTodd Clouser, The Worst Marketer in the World at LavenderNadia Milani, VP of Marketing Morgan J Ingram, Founder & CEO at Ascension Media ProductionsIt's going to be a scream!
Customer Reviews
Worth your ear time
Jass and Jelena produce a show that all marketers can benefit from. I’ve been a guest and a long time listener. Definitely worth the time to put their podcast interviews in your ears.
Podcast all marketers need to follow.
This podcast is 💰💰💰 and ⭐️⭐️⭐️⭐️⭐️. Ideas to inspire powerful transformations and fuel new growth. Stellar host and top quality listening experience.
Great guests, actionable advice
Host knows his stuff and asks awesome questions