Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business

Joe Casabona — Systems Coach
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Streamlined Solopreneur: Tips to Help Solopreneurs Automate Their Business

Do you feel stressed and overwhelmed by your business? As a solopreneur, it’s easy to get bogged down doing everything yourself and lose the one thing you can’t get back: time. Running your own business wasn’t supposed to feel this exhausting. Imagine having the freedom to focus on what you love—traveling, spending time with family, or watching a movie in the middle of a weekday—without being chained to your desk. That’s why Streamlined Solopreneur exists. Each week, host Joe Casabona shares strategies for building a better business through smarter systems and automation. With insights from expert guests, and his own experience as a busy solopreneur parent, Joe offers practical steps to make being a solopreneur feel…less solo. Every episode gives you actionable advice to create space in your business, and your life, and reclaim your time for what matters most.

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    Generosity and the Future: My Favorite Christmas Story

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  2. My Biggest Failure, and Success, of 2024

    6일 전

    My Biggest Failure, and Success, of 2024

    2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I’m not flailing. I’ll have the clearest plan I’ve had in a long time in 2025 — one that’s reinforced by conversations I’ve had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn. Plus, some feedback from last week’s episode on using AI. My Biggest Success This was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out! Biggest Failure My Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes: Going to stop publishing on Medium in 2025Shutting down my membershipLessons Know your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.Don’t discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.Links PodMatchMaker and MoxiePodcast AdventMy Experiment with Substack and Being “Everywhere”My Be Everywhere Strategy was an Incredible FailureHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson DavidsonI’m Shutting Down my Podcast MembershipWe Need AI DisclosuresMatt MedeirosThe Podcast SetupMike (Bagel) Barugel (00:00) - Intro (01:32) - My Biggest Success (06:01) - My Biggest Failure (09:34) - Social Media is Fracturing (11:30) - 3 Lessons from 2024 (16:25) - Feedback on Using AI Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    23분
  3. It’s Been 2 Years Since ChatGPT Came Out. How do Solopreneurs Use It?

    12월 9일

    It’s Been 2 Years Since ChatGPT Came Out. How do Solopreneurs Use It?

    It’s been two years since ChatGPT went mainstream, and AI has completely transformed how we work. While I maintain some hesitancy and skepticism in using AI, it has made it’s way into my daily life for certain tasks. While I’ll tell you all about that, I also talk about why the human touch will always matter, no matter how advanced these tools get. So strap in (yes, I wrote these words without any intervention from AI) for a look into how I’ve been using AI as a solopreneur. And don’t worry — I’ve mostly edited out the rambling rants. Top Takeaways AI tools like ChatGPT have improved significantly, especially with features like custom GPTs and web-connected capabilities, but there’s room for growth in personalization.AI has become an essential tool in my workflows, particularly for providing fresh perspectives during ideation and research, and “rubber ducking.”As we move forward, it’s important to balance efficiency with authenticity, using AI for support while ensuring it doesn’t replace meaningful human interactions and creativity.Links Apple's Definition of a PhotoThe Coming WaveI'm on BlueskySend your feedback  (00:00) - Intro (01:52) - I'm AI Hesitant (05:49) - How I'm Using AI (11:09) - ChatGPT is Replacing Google (14:16) - My Thoughts on Apple Intelligence (15:26) - What is a Photo? (20:21) - Feedback — How You're Using AI! (23:59) - The Future of AI (27:09) - Wrapping Up Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    28분
  4. How to Build Authority as a Solopreneur with Jessica Lackey

    12월 2일

    How to Build Authority as a Solopreneur with Jessica Lackey

    “Build your authority” feels like advice that’s often given without a solution attached. And it’s SO important to solopreneurs, especially since social media is no longer the best place to build a proper audience.  That’s why I sat down with Jessica Lackey, a business and operations strategist who’s all about helping solopreneurs like us build real authority.  We talked all about what you actually need to do to build authority – from understanding who you’re talking to, to the medium you use to get your message out.  Top Takeaways Develop a Clear Premise, Process, and Body of Work: Building authority begins with a well-defined message and positioning (your premise), a unique approach to your work (your process), and a public body of work that showcases your thinking and differentiates you from others.Focus on Patterns and Behaviors Over Demographics: When identifying your niche or audience, prioritize the patterns, behaviors, and values of those you serve best, rather than just their demographic details. This leads to more meaningful connections and effective authority building.Create a Cohesive Body of Work Outside of Feed-Based Platforms: Relying solely on social media can be limiting due to its ephemeral nature. Building authority is more effective on platforms you own—like blogs, newsletters, or podcasts—where your content forms a cohesive and accessible body of work.Finally, pick the medium you’re most comfortable with – or as Jessica puts it – pick the method for authority building that you’ll actually use. Show Notes Jessica Lackey Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    57분

  5. 11월 30일

    Some Apps and Services I'm Grateful for

    In this bonus episode, I share a gratitude-inspired look at the tools and habits that have shaped my year, including my favorite apps, services, and hardware. From time-saving actions to game-changing tech, this episode offers a sneak peek into my “favorites of the year” and how they’ve helped me reclaim time and focus. Links ObsidianBlank Spaces AppThe BrickI'm on BlueskyAudibleChatGPTKindle ColorsoftMy iPhone Home Screen  Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    21분
  6. Work-Life Balance Reframed: Be Kind to Yourself with Lindsey Carnick

    11월 25일

    Work-Life Balance Reframed: Be Kind to Yourself with Lindsey Carnick

    Have you ever been playing with your kids or trying to relax, but your mind keeps drifting back to work? Trust me, you’re not alone! It can feel frustrating – and it can feel like you’re failing to achieve “work/life balance.”  That’s why I brought on Lindsey Carnick, a licensed clinical social worker and owner of Onward Psychological Services. We get into how our minds work, the importance of aligning with our personal values, and practical strategies to stop overthinking – BUT ALSO why there’s no shame in those random work thoughts.  If you’re done feeling shame for work thoughts hijacking your free time, and want to learn how to be more in control of your reaction to them, this is a perfect episode for you.  Something that puts my mind at ease with work is knowing things are still chugging along, even when I’m sleeping, thanks to my automations. Want a head start? Download my free automations database at https://streamlined.fm/freebie Top Takeaways Accept the Mind’s Wanderings: It’s natural for your mind to think about work during personal time. Instead of resisting or feeling guilty about these thoughts, acknowledge them without judgment.Align Actions with Personal Values: Understanding and prioritizing your personal values helps in making decisions that lead to a fulfilling life.Write to Manage Thoughts: Writing down thoughts can help clear your mind and prevent intrusive ideas from occupying mental space. Plus, once you write things down, the words on the page won’t change!Show Notes Lindsey CarnickLindsey on LinkedinLindsey on InstagramThe Black Swan Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    54분
  7. The 2024 Solopreneur's Gift Guide (with Cat Mulvihill)

    11월 20일

    The 2024 Solopreneur's Gift Guide (with Cat Mulvihill)

    It’s the annual gift guide episode! Except, instead of just talking at you for 40 minutes, This year, I’ve teamed up with my good friend Cat Mulvihill to bring you the ultimate 2024 Gift Guide for solopreneurs and anyone working from home. We talk home goods, tech, productivity, EDC, and more. Our main goal fits perfectly with the mission too: we want to help you solve a problem…not just spend money unnecessarily. Whether you’re shopping for yourself or looking for the perfect gift for the solopreneur in your life, we’ve got you covered with thoughtful, problem-solving recommendations that’ll make the work-from-home experience smoother and more enjoyable. And let us know, what’s something you can’t live without? Leave a message at streamlinedfeedback.com Find Cat Cat MulvihillCat on LinkedInCat’s YouTube ChannelWant a special discount on all the Elgato stuff we mentioned? Use Cat's link and discount code:  https://elgato.sjv.io/catmulvihillRebate Code at checkout: ZZ-CatMulvihillHome and Office Dual Basket Air FryerOXO Coffee Grinder (I incorrectly said “Bonavita” during the show, which is my coffee maker)Tea KettleLamy Fountain PenJoe’s Pen Buyer’s GuideOofos SandalsTech RocketbookRock Paper PencilDoc PoppsKindle ColorsoftKobo eReadersStream Deck PlusStream Deck NeoCat’s Stream Deck Essentials CourseElgato Prompter Elgato Light Remote BrickPhilips SmartSleep Alarm ClockiFixIt KitRØDE Micro Mobile Wireless MicsDJI MicExternal Hard DriveEDC The James Brand Folsom KnifeShady Rays SunglassesNomad Watch BandsBeats Case for iPhone 16 ProBellroy WalletOura RingSoftware Ecamm LiveTella.tvContains affiliate links (00:00) - Introductions and Advice (04:06) - Comforts of Home (17:00) - Tech and Gear (43:35) - Everyday Carry Essentials (49:16) - Software Recommendations for Black Friday (56:35) - Removing Friction in Daily Life Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    1시간
  8. How Solopreneurs Can Work with a Virtual Assistant

    11월 18일

    How Solopreneurs Can Work with a Virtual Assistant

    Bringing a VA into your business can free up your time and help you focus on growth, but finding and effectively working with the right VA requires clarity on what you need, a structured hiring process, and simple, ongoing communication. Many solopreneurs are overwhelmed by the process of hiring and working with a VA. You may not know where to start, what tasks to delegate, or how to ensure the VA’s work aligns with your business goals. This leads to hesitation, missed opportunities, and often burnout from handling too many tasks alone. So today, I’m going to tell you how I work with my VA, and give you a 4-step process for finding and successfully working your VA. Want that VA Notion template I mentioned? Head on over to https://streamlinedfeedback.com/  and leave a message! Top Takeaways Define and Delegate Key Tasks: Start by identifying tasks that take up the most time but don’t require your direct involvement. Using the “perform, evaluate, and remove” framework helps clarify which tasks are best suited for delegation to a VA.Select and Test Multiple Candidates: To find a suitable VA, post a job on platforms like Fiverr, Upwork, or onlinejobs.ph, then test a shortlist of candidates on the same task. Evaluating each VA’s work on a small project helps gauge their skills and attention to detail.Create Videos for Each Task: Use video tutorials to record yourself completing each task, explaining each step clearly. Have the VA transcribe these instructions and write out steps, creating a documented process that they can refer back to as they work. Ready to get Unstuck? Visit https://streamlined.fm/unstuck for 33% off.  ★ Support this podcast ★

    21분
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Do you feel stressed and overwhelmed by your business? As a solopreneur, it’s easy to get bogged down doing everything yourself and lose the one thing you can’t get back: time. Running your own business wasn’t supposed to feel this exhausting. Imagine having the freedom to focus on what you love—traveling, spending time with family, or watching a movie in the middle of a weekday—without being chained to your desk. That’s why Streamlined Solopreneur exists. Each week, host Joe Casabona shares strategies for building a better business through smarter systems and automation. With insights from expert guests, and his own experience as a busy solopreneur parent, Joe offers practical steps to make being a solopreneur feel…less solo. Every episode gives you actionable advice to create space in your business, and your life, and reclaim your time for what matters most.

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