Not Just About Copy with Emma McMillan

Emma McMillan
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Not Just About Copy with Emma McMillan

Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

  1. 12/03/2023

    Pursuing multiple interests and taking risks with multifaceted business owner Zee Scott

    Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'!In this episode, you’ll hear:How Zee pursues multiple interests without feeling overwhelmed or overworkedWhere Zee finds creative inspiration How Zee presents an aligned and authentic brand onlineZee’s insights on productivity, time management and planning –...

    34 min

  2. 11/19/2023

    Helpful ways to prompt ChatGPT for a good result

    * Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you’re brand new to ChatGPT or you’ve been using it for a while, there’s something for everyone in this episode.Let’s dive in!You might also enjo...

    14 min

  3. 11/05/2023

    How to market your small business without relying on social media with Tess McCabe

    Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion ...

    40 min

  4. 10/22/2023

    12 ways to thrive – not just survive – in small biz at the end of the year

    Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimism and calm.Let’s dive in!You might also enjoy:Ep #84 Navigating uncertainty as a small business owner with Kaylene Langford from StartUp Creative&n...

    15 min

  5. 10/08/2023

    Navigating uncertainty as a small business owner with Kaylene Langford of StartUp Creative

    Kaylene Langford is a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires and supports creative entrepreneurs and future innovators. Kaylene has over a decade of experience coaching, educating and supporting individuals to identify and achieve their goals. Working with aspiring and established entrepreneurs, she genuinely believes ever...

    35 min

  6. 09/24/2023

    How to own any stage or Zoom room with public speaking coach Jacqui Maloney

    Jacqui Maloney is a public speaking and video confidence coach who works with professional women to build their confidence and perfect their storytelling so they own every stage they walk out on.With a background in acting and voice over, Jacqui works on the performance side of your public speaking and video creation to really bring you and your message to life.In this episode, Jacqui shares what makes a good communicator and gives loads of tips on how to present yourself in the best possible...

    48 min

  7. 09/10/2023

    Real talk: Behind the scenes of my recent campaign – the good, the bad, the ugly

    ~ Register for my Quarterly Content Planning Workshop ~I believe being honest about small business life serves us all. So, this week I’m going behind the scenes of my recent marketing campaign with some real talk. You’ll hear about the good, the bad and the ugly, including my actual numbers and what I’d do differently next time.Curious? Let’s dive in!You might also enjoy:Ep #83 How creating strategic content can help you hit your small business goalsEp #72 Ch-ch-ch-ch changes & ...

    17 min

  8. 08/27/2023

    How creating strategic content can help you hit your small business goals

    ~ Register here for my Quarterly Content Planning Workshop ~ The copy and content you create in your small business can support your goals – or trick you into feeling productive without really moving the needle on what’s important to you.So, let’s get real. It’s time to stop getting distracted by social media…and start being intentional. By taking some time to strategise, you’ll use your time more efficiently and effectively to create copy assets that will serve you now – and into the fu...

    14 min
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About

Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.

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