The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
The Game Changing Attorney Podcast with Michael Mogill

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 350. 5 Years of Game Changers: You Won’t Believe What They Did to Win

    -1 ДН.

    350. 5 Years of Game Changers: You Won’t Believe What They Did to Win

    Are you struggling to let go of day-to-day tasks, even though you know it could propel your firm to new heights? In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the essential moves every attorney must make to go from operator to leader — and why your firm’s growth depends on it. You’ll uncover the exact strategies to get out of the weeds, elevate your brand, and drive insane levels of trust, performance, and profitability. Here’s what you’ll learn: The importance of identifying and delegating tasks outside your unique skill set to focus on high-impact activities that drive your firm's scalability How to leverage your personal brand to cultivate a firm-wide standard of excellence, ensuring clients' trust beyond your direct involvement Strategies for stepping back from individual case management to embrace a leadership role that helps elevate your law firm and build a robust practice Whether you’re a solo practitioner or running a fast-growing team, this episode delivers real talk and real strategy to help you define success on your terms — and build the law firm of the future. ---- 00:00 – Introduction: 5 Years of Game Changing Conversations 02:18 – John Morgan on Knowing Your Worth & Taking the Leap 10:42 – Building a Scalable Law Firm with Non-Lawyer Leadership 15:49 – Jan Dils and the Power of Bold Advertising 24:36 – Overcoming Backlash to Build a Brand 30:04 – Jesse Cole on Turning Baseball into Entertainment 36:22 – Creating “You Wouldn’t Believe” Fan Experiences 45:39 – David Goggins on Mental Toughness and Taking Souls 56:44 – Chris Voss: FBI Tactics for Better Negotiation ---- Links & Resources: Jesse Cole Chris Voss David Goggins Jan Dils ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 188. Liz Wiseman — Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact 293. Elite Athletes — The Mental Edge: How Champions Overcome The Impossible 339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm

    51 мин.
  2. 349. AMMA. The Leadership Shift: Building a Firm That Doesn’t Depend on You

    -6 ДН.

    349. AMMA. The Leadership Shift: Building a Firm That Doesn’t Depend on You

    Are you struggling to let go of day-to-day tasks, even though you know it could propel your firm to new heights? In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the essential moves every attorney must make to go from operator to leader — and why your firm’s growth depends on it. You’ll uncover the exact strategies to get out of the weeds, elevate your brand, and drive insane levels of trust, performance, and profitability. Here’s what you’ll learn: The importance of identifying and delegating tasks outside your unique skill set to focus on high-impact activities that drive your firm's scalability How to leverage your personal brand to cultivate a firm-wide standard of excellence, ensuring clients' trust beyond your direct involvement Strategies for stepping back from individual case management to embrace a leadership role that helps elevate your law firm and build a robust practice Whether you’re a solo practitioner or running a fast-growing team, this episode delivers real talk and real strategy to help you define success on your terms — and build the law firm of the future. ---- 00:00 – Introduction 02:24 – Letting Go: Why Control Limits Growth 06:42 – When Is the Right Time to Step Back? 13:05 – Transitioning from Personal Brand to Firm Brand 18:53 – Building a Reputation Beyond Yourself 23:50 – Shifting Responsibilities: Highest & Best Use of Time 28:36 – Playing to Your Strengths (and Hiring to Cover the Rest) 34:22 – The Value of Operational Leadership: Hiring Your Game Changer 40:11 – Final Thoughts and Takeaways ---- Links & Resources: John Morgan University of Alabama JP Morgan Chase Charles Schwab Disney World ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 244. Rex Elliott — Committed to Impact: Transforming Adversities into Opportunities 287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation 308. AMMA — Overcoming Doubt: Turning Fear into Fuel

    29 мин.
  3. 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro [Encore Edition]

    25 МАР.

    348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro [Encore Edition]

    Have you considered that embracing authenticity might be the catalyst your law firm needs to accelerate growth and elevate your leadership impact? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ross Pomerantz — better known as the mastermind behind “Corporate Bro.” Known for his brutally honest and hilarious take on the sales world, Ross has built a massive following by turning everyday professional absurdities into viral gold. From his early days grinding in tech sales to becoming a content icon, Ross opens up about his relentless pursuit of creativity, the power of humor, and why staying true to yourself is your greatest competitive advantage. Here’s what you’ll learn: Why bringing humanity into professional environments fosters stronger cultures, deeper connections, and more authentic business practices Learn how persistence, consistency, and owning your unique voice can create long-term success — no matter the industry Understand why mastering sales is non-negotiable for growth, and how respecting this function can unlock massive opportunities for your firm Join Michael and Ross as they unpack how humor, authenticity, and relentless execution can reshape business norms, build unforgettable brands, and challenge outdated definitions of “professionalism.” Whether you're scaling a law firm or building your personal brand, this episode will leave you with the mindset and tools to stand out, lead boldly, and win. ---- 00:00 – Introduction 03:45 – From Baseball to Sales: Ross’s Unlikely Journey 09:22 – The Birth of Corporate Bro: Humor Meets Hustle 14:08 – Sadness as a Sales Philosophy 22:50 – Building a Brand Through Authenticity 30:17 – The Truth About Algorithms and Going Viral 38:55 – Walking the Line: Satire in a Hyper-Offended World 46:03 – Burnout, Mental Health, and Creative Longevity 52:49 – What Being a Game Changer Means to Ross ---- Links & Resources: Atlanta Braves Oracle Corporate Bro Dilbert comics Vine 8 Mile (film) Total Frat Move BroBible Brotopia by Emily Chang Larry Ellison Marc Benioff Madison Square Garden Software as a service (SaaS) ChatGPT Sweet James Duolingo DUDE Wipes Barstool Sports LeBron James Michael Jordan Golden State Warriors ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 211. Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business 260. Robert Simon — The Superpower of Authenticity: Building Communities with Aligned Values 327. AMMA — The Secret to Growth: Trust, Talent, and Turning Reputation Into an Advantage

    58 мин.
  4. 347. AMMA. Why Your Marketing Isn’t Working (And How to Fix It)

    20 МАР.

    347. AMMA. Why Your Marketing Isn’t Working (And How to Fix It)

    What does it take to rise above the noise and become the firm that lands the game changing cases in an industry drowning in competition? In this episode of The Game Changing Attorney Podcast, Michael Mogill explores the dynamic intersection of marketing and legal expertise, uncovering the strategies that law firm leaders need to thrive in a rapidly evolving world. As technological advancements continue to reshape how we operate, understanding the balance between innovation and traditional practices becomes crucial. Here’s what you’ll learn: How to capture the attention of potential clients through innovative marketing techniques that make your law firm stand out in a content-saturated market The importance of merging marketing prowess with legal expertise to ensure your skills are recognized and you're securing the best cases How to evaluate and optimize your online advertising strategies and intake processes to maximize conversions for sustainable and scalable growth Discover what it takes to not just survive, but dominate in your space. Push past limits, break through barriers, and lead your firm into a future filled with massive growth and opportunity. Whether you're an industry titan or an up-and-comer hungry to make your mark, this is where you get the tools, mindset, and strategies to turn vision into reality. ---- 00:00 – Introduction 03:11 – Why Best Known Beats Best: The Visibility Advantage 07:26 – Cutting Through the Noise: Standing Out in a Saturated Market 12:42 – The Role of Content: Engagement vs. Vanity Metrics 16:30 – Expertise vs. Attention: What Actually Drives Authority 20:45 – Social Media Strategies: How to Make Your Firm Impossible to Ignore 24:52 – Why More Budget Isn’t Always the Answer 29:14 – Measuring What Matters: Tracking Impact, Not Just Spend 33:29 – Final Thoughts and Takeaways ---- Links & Resources: Tesla Powerwalls Starlink Call of Duty David Goggins Joe Rogan ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding 215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

    34 мин.
  5. 346. Why Losing Everything Was the Best Thing That Happened with James Amaro

    18 МАР.

    346. Why Losing Everything Was the Best Thing That Happened with James Amaro

    Can the path to becoming a game-changing law firm be forged through tenacity and innovation in the face of adversity? In this episode of The Game Changing Attorney Podcast, Michael Mogill welcomes James Amaro, Founder of the Amaro Law Firm and renowned trial attorney, to explore the journey from starting a practice to becoming a respected leader in the legal industry. James shares his experiences and insights on overcoming adversity, transforming a vision into reality, and fostering a culture of continuous growth and accountability. Here’s what you’ll learn: That navigating significant setbacks and treating each challenge as an opportunity are vital for growth and recovery in law firm management How implementing KPIs and SOPs can dramatically enhance a firm’s culture and profitability by emphasizing accountability and structured performance Why adapting new strategies, such as leveraging AI and focus groups, is essential for maintaining competitiveness and achieving excellence in legal practice From weathering the toughest storms to leveraging innovation in trial preparation, James Amaro exemplifies the power of perseverance and strategic evolution. Join us as we unpack these invaluable lessons to inspire your firm’s path to success. ---- 00:00 – Introduction 02:12 – Building a Law Firm from the Ground Up 06:45 – The Reality of Starting Over: Lessons from Setbacks 12:30 – Scaling from Solo to a Nationally Recognized Practice 17:22 – The Power of Mindset: How Resilience Defines Success 22:14 – Transforming a Law Practice into a Thriving Business 27:39 – Leadership, Accountability, and Building a High-Performance Culture 34:15 – The Role of Core Values and KPIs in Sustaining Growth 39:50 – Final Thoughts and Takeaways ---- Links & Resources: Amaro Firm Hurricane Ike BP oil spill Peloton Biggie Smalls Tierra Del Fuego ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 264. Bill Perkins — Die with Zero: Getting All You Can from Your Money and Your Life 334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth 304. AMMA — Creating a Culture of Success

    48 мин.
  6. 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead

    13 МАР.

    345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead

    How can law firms ride the wave of AI innovation to transform their practice, outpace competitors, and deliver unparalleled legal services? In this episode of The Game Changing Attorney Podcast, Michael Mogill delves into the rapidly evolving world of AI and its profound implications for the legal sector. As the legal industry stands on the brink of a technological revolution, understanding and integrating AI can position law firms at the forefront of innovation. Here’s what you’ll learn: How AI innovation is accelerating at an unprecedented pace, with tech giants competing to push boundaries and approach artificial general intelligence Why experimenting with AI tools like ChatGPT and DeepSeek is crucial for discovering new opportunities and gaining competitive advantages The balance between leveraging AI for efficiency in transactional tasks and maintaining the human touch in areas like relationship building and strategic decision-making By embracing AI, law firms can enhance their efficiency, broaden their service capabilities, and focus on high-value strategic work that only humans can do best. This episode is your guide to understanding how AI can be integrated into your practice, creating a seamless blend of technology and human expertise to drive your firm’s success into the future. Join us to explore how you can leverage AI to redefine your legal practice and ensure your firm remains a formidable competitor in an ever-evolving landscape. ---- Show Notes: 00:00 – Introduction 03:11 – The Rapid Evolution of AI and Its Competitive Landscape 07:45 – Cutting Through the Noise: Identifying AI Tools That Matter 12:32 – Experimentation and Curiosity: The Key to AI Adoption 17:09 – AI vs. Human-Driven Work: Finding the Right Balance 22:47 – The Future of Law Firms: Efficiency, Automation, and Strategic Work 28:15 – How AI is Reshaping Legal Services and Client Expectations 32:50 – The Truth About AI Replacing Lawyers: What’s Actually Changing 38:10 – Final Thoughts and Takeaways ---- Links & Resources: ChatGPT Deep Seek Elon Musk Grok Three Anthropic Gemini Satya Nadella Tesla ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 321. Kyle Bachus — Harnessing Technology for Legal Success [Encore Edition] 289. John Morgan — Grow or Die: The Mindset of a Champion [Encore Edition] 194. AMMA — The Harsh Truth About Entrepreneurial Success

    28 мин.
  7. 344. Scott Monge. Beyond the Billboards: Crafting a Standout Legal Brand [Encore Edition]

    11 МАР.

    344. Scott Monge. Beyond the Billboards: Crafting a Standout Legal Brand [Encore Edition]

    Is the key to your law firm’s sustained growth found in the power of strategic marketing and an unwavering commitment to client service? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Scott Monge, Founder and CEO of Monge & Associates, to unpack the strategies behind building a thriving law firm through bold marketing investments and a relentless focus on client experience. Scott shares his insights on taking calculated risks, fostering a client-centered culture, and continuously innovating to stand out in a crowded legal market. Here’s what you’ll learn: Strategic marketing and branding, including bold advertising investments, are pivotal for firm growth and maintaining a competitive edge Focusing on exceptional client service through personalized experiences and gratitude initiatives helps create strong, positive client rapport and differentiates the firm in the market Embracing risks and learning from failures are essential for success, highlighting the importance of perseverance and constant innovation for personal and professional growth Scott Monge’s journey is a testament to the impact of resilience, strategic branding, and delivering an unparalleled level of service. Tune in to discover how these principles can redefine success and position your firm for long-term industry dominance. ---- Show Notes:  00:00 – Introduction 03:14 – The Mindset Shift That Took Scott Monge to the Next Level 07:29 – Scaling a Law Firm: Lessons in Growth and Leadership 12:45 – The Importance of Culture and Team Buy-In 16:38 – Marketing Strategies That Drive Real Results 21:12 – Handling Challenges: How to Adapt and Overcome 26:05 – Building Systems That Sustain Long-Term Success 30:42 – The Role of Client Experience in Business Growth 35:18 – Final Thoughts and Takeaways ---- Links & Resources: Thomas Edison Jim Collins Richard Branson Ken Hardison ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 296. Creating a Competitive Edge: Lessons in Legal Leadership 262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition] 308. AMMA — Overcoming Doubt: Turning Fear into Fuel

    31 мин.
  8. 343. AMMA. No Courage, No Progress: Why Hesitation Is Costing You Big

    6 МАР.

    343. AMMA. No Courage, No Progress: Why Hesitation Is Costing You Big

    Could the secret to your law firm's breakthrough success be hidden in the art of prioritizing challenges and effectively leveraging resources? In this episode of The Game Changing Attorney Podcast, Michael Mogill opens the dialogue on the relentless journey of leading a law firm and the mindset shifts necessary for success. Get ready to challenge your current practices and discover why sometimes, it takes stepping back and reassessing your approach to break through to the next level. Here's what you'll learn: Strategies for problem-solving that can turn challenges into opportunities for innovation and resilience The importance of taking action despite fear, making bold moves to avoid stagnation and ensure progress in your firm How to leverage resources like automation, delegation, and technology to maximize growth  By adopting a mindset focused on continuous problem-solving and bold action, law firms can not only overcome their current limitations but also set the stage for dynamic growth. Embrace these principles to foster innovation, enhance productivity, and establish your firm as a powerhouse of efficiency and forward-thinking leadership. ---- Show Notes:  00:00 – Introduction 04:23 – Why Growth Means Constant Problem-Solving 06:40 – Prioritizing Problems to Unlock Growth 09:19 – The Real Reason You’re Afraid to Make Bold Moves 12:24 – Taking Action Before You Feel Ready 13:25 – Why Hard Work Alone Won’t Scale Your Firm 16:34 – Leveraging People and Technology to Break Through 18:40 – Shifting from Time Economy to Results Economy 21:05 – Final Thoughts and Takeaways ---- Links & Resources: ChatGPT Claude Gemini ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 323. James Lawrence — The Power of One More: A Journey of Grit and Determination 259. David Craig — How to Build a Law Firm That Stands the Test of Time 246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers

    22 мин.
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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