Marketing Powerups

Ramli John
Marketing Powerups

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

  1. Vassilena Valchanova's brand messaging framework template

    4月21日

    Vassilena Valchanova's brand messaging framework template

    Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena Valchanov Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers. 🕰️ Timestamps and transcript 00:00 Brand and product messaging bridges positioning and copywriting.04:37 Focus on content first, then refining language.08:53 Understanding customer needs essential for successful product.12:56 Client vision integrated with customer feedback strategy.14:48 Trend in conversational marketing and customer confusion.17:36 Evaluate alternatives to direct competitors, consider existing options.22:35 Messaging emphasizes pricing structure, value for customers.26:12 Building a network crucial for personal growth.27:29 Link learning to action; community key.30:49 Subscribe to Marketing Powerups for actionable takeaways.✨ Useful links Vassilena's website: https://valchanova.me/Her newsletter: https://valchanova.me/newsletter/The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/

    32 分鐘
  2. Marc Thomas' RINse and Repeat Marketing Framework

    3月17日

    Marc Thomas' RINse and Repeat Marketing Framework

    Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061 🎉 About Marc Thomas Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co 🕰️ Timestamps and transcript [00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success[00:00:44] Marc's Career Journey[00:01:05] The Death of Marketing Playbooks[00:01:26] The RINse and Repeat Framework[00:09:01] Why Some Companies Grow Faster Than Others[00:11:08] The Evolution of SaaS Marketing[00:15:00] The Importance of Having Strong Marketing Foundation[00:17:11] Creating a Rinse and Repeat Playbook for Growth [00:21:12] Podia's Approach to Customer Research and Insights[00:27:34] Why Customer Research is Crucial for Product Development[00:32:07] Ideation and Customer Research at Podia[00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven[00:43:29] The Power of Creative Marketing with Podia[00:52:48] Career Powerups with Marc Thomas✨ Useful links Marc Thomas on LinkedIn - https://www.linkedin.com/in/iammarcthomas/Positive Human (Marc's website and newsletter) - https://positivehuman.co/Podia - https://www.podia.com/

    1 小時
5
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4 則評分

簡介

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

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