HS Dropout to Marketing Guru with Ryan Chute
HS Dropout to Marketing Guru with Ryan Chute What does it take for a brand to become a household name? How does a business accelerate profitable growth? Why does one product soar while another dies? On today’s episode of Get Your FILL – Financial Independence & Long Life, marketing guru, Ryan Chute, shares how he helps companies soar along with tips that you can use to give your business an edge. Ryan Chute is a strategic marketer renowned for empowering small businesses to exceed their limits and dominate their markets. His journey from a high school dropout to a leading sales trainer and marketing guru exemplifies resilience and determination. With a foundation in his family's furniture business, Ryan's path has been marked by pivotal moments and formidable challenges, shaping his entrepreneurial spirit and unwavering commitment to success. From Ryan: I lead an 8-figure creative consulting agency within the Wizard of Ads®, helping ambitious Residential Home Service Contractors and Professional Service Companies 4-10X their revenue profitably with brand-forward sales and marketing solutions. It wasn’t always that way, though. I grew up on a retail pirate ship, a disturbingly transactional world. Wheeling, dealing, offers, and gimmicks. My early career in retail and automotive was filled with deception, skullduggery, and friction; 🚫Bad bosses, 🚫Questionable practices, 🚫Toxic work environments, and 🚫Weaponize fear, shame, and guilt. And I mirrored that behavior. I thought it was the right thing to do. I didn’t know what I didn't know. I became a strong manager but an equally bad boss. After getting summarily fired for generally bad behavior, I had an existential crisis. If this was bad, what was good? Did everything have to be such a grind? It hit me like a ton of bricks. I was the one causing all the friction, not them. When you feel like you're in a room full of imbeciles, you're almost certainly the actual fool. If you don't feel that way today, you've likely already turned the corner on being an exceptional leader. I have aspirations to be exceptional in life, not just good. Sometimes, you believe you’re doing all the right things, but you have friction hiding in your blind spots. Well-intentioned, but friction nonetheless, and that friction is causing unnecessary resistance. Today, I create divergent sales and marketing strategies for my clients, removing unwanted friction in their business and life. When we make it easier for sellers to sell and buyers to buy, we accelerate profitable growth. This first made sense to me in November of 2015 (at 40 years old) when I heard the concept developed by my Wizard Partner Ray Seggern about Story, Experience, and Culture. Our brand is, simply put, our culture. When we protect and defend a happy, healthy, wealthy culture, our people will protect and defend the buying experience, from soup to nuts. We tell persuasive stories about these employee experiences and buying experiences in our advertising—the good, the bad, and the ugly. This is how legends are made. Wanna join me? Connect with Ryan: LinkedIn: https://www.linkedin.com/in/wizardryanchute/ TikTok: https://www.tiktok.com/@wizardryanchute Instagram: https://www.instagram.com/wizardryanchute/ Facebook: https://www.facebook.com/wizardryanchute X/Twitter: https://x.com/wizardryanchute YouTube: https://www.youtube.com/@wizardryanchute Watch the video: https://youtu.be/U-jHFEgPjWA
