IPA Podcast

Institute of Practitioners in Advertising (IPA)
IPA Podcast

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

  1. The Effectiveness Files: Lessons from the IPA Effectiveness Awards

    13 NOV

    The Effectiveness Files: Lessons from the IPA Effectiveness Awards

    In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill (16:04); and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods (33:48)

    1 h y 6 min
  2. The Effectiveness Files: ITV

    23 OCT

    The Effectiveness Files: ITV

    Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.

    43 min
  3. AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic

    11 OCT

    AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic

    In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

    23 min
  4. New Business Diaries: Tobi Asare and Andy Freeman

    2 OCT

    New Business Diaries: Tobi Asare and Andy Freeman

    In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. They explore all things pitching, new business and building strong client/agency relationships.

    20 min
  5. IPA On...The devaluation of the arts

    25 SEPT

    IPA On...The devaluation of the arts

    Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.

    36 min
  6. The Effectiveness Files: The Guardian

    11 SEPT

    The Effectiveness Files: The Guardian

    Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.

    45 min
  7. The Effectiveness Files: Lucky Saint

    24 JUL

    The Effectiveness Files: Lucky Saint

    Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.

    51 min
  8. IPA On... Mental health and wellbeing

    18 JUL

    IPA On... Mental health and wellbeing

    In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst

    29 min
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Acerca de

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

Información

  • Creador
    Institute of Practitioners in Advertising (IPA)
  • Años de actividad
    2015 - 2024
  • Episodios
    79
  • Clasificación
    Apto
  • Copyright
    © All rights reserved
  • Mostrar sitio web
    IPA Podcast

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