The Fast Traack by Traackr

Traackr
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The Fast Traack by Traackr

Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

  1. Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality

    19 FEB

    Chantal Rochelle, Jazmine Robinson & Loren Lott: Strive for Friendships Not Virality

    Virality lasts a second, friendships last a lifetime. Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal. During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bros. Pictures, and her long-time creator partners, Jazmine Robinson and Loren Lott, discuss the strategies brands and creators can use for crafting audience-driven conte...

    44 min
  2. Bella Clark and Thuy Le: To Be Authentic or To Send a Birkin?

    22 ENE

    Bella Clark and Thuy Le: To Be Authentic or To Send a Birkin?

    Do brands need to buy creators’ love? While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, discuss the importance of authentic connection when it comes to brand and creator relationships. Do brands need to buy creators's love? Do you thi...

    43 min
  3. Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships

    21/10/2024

    Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships

    Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva. On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are beneficial to both brands and creators – diving into the authenticity it brings to brand content and the trust it builds with creators’ audiences. During the conversati...

    41 min
  4. Iris Coker and Betina Goldstein: Not All Creators Are Creative

    12/08/2024

    Iris Coker and Betina Goldstein: Not All Creators Are Creative

    Not all creators are creative… This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. During the conversati...

    48 min
  5. SXSW 2024: Is Socially Responsible Influencer Marketing Possible?

    03/05/2024

    SXSW 2024: Is Socially Responsible Influencer Marketing Possible?

    This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?” You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.” Dur...

    58 min
  6. Balancing empathy and analytics in influencer marketing with Roberta Cammisa, UGG

    23/01/2024

    Balancing empathy and analytics in influencer marketing with Roberta Cammisa, UGG

    Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world. In this podcast episode, you'll hear Roberta’s a...

    43 min
  7. Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA

    02/08/2023

    Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA

    Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA. Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone. In thi...

    51 min
  8. Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

    26/10/2021

    Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

    In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. During the conversation, Tiffani shares the following, The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and wha...

    36 min
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Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

Información

  • Creador
    Traackr
  • Años de actividad
    2020 - 2025
  • Episodios
    30
  • Clasificación
    Apto
  • Copyright
    © 2025 The Fast Traack by Traackr
  • Mostrar sitio web
    The Fast Traack by Traackr

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