IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact

As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder.

Now is the time to lay the foundation for your 2018 sponsorship plans.

(FIRST AIRED: 10/11/16)

What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits,  what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.