Is Creating a Process Worth the Effort?

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, as well as creating organizational clarity, building products, transferring knowledge, and creating value within an organization. 

Special guest Kyle Battis of NH Strategic Marketing then joined the conversation. He and Darryl spoke about the importance of process mapping, documenting and systemizing sales and advertising processes, and having processes and training in place to address gaps in knowledge. 

Key Takeaways 

0:00 – Introduction

0:52 – The Importance of Structured Processes 

4:54 – Documentation and Adaptation

6:00 – Customer and Task Management Systems 

16:53 – Process Creation and Evaluation 

18:05 – Processes in Business Valuation 

22:34 – Processes in Recruitment and Onboarding

27:20 – Choosing What to Include in a Process

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Contact information:

Darryl Parker

Parker Web

https://www.linkedin.com/in/darrylnparker/

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

https://www.linkedin.com/in/merrillloechner/

https://smithdouglass.com/

Caleb Parsons

Parker Web

https://www.parkerweb.com/

Kyle Battis

NH Strategic Marketing

https://www.linkedin.com/in/kyle-battis/

https://nhstrategicmarketing.com/