Is Everyone an Expert?

This episode explores the challenges of standing out in a crowded market where everyone seems to be an expert. It suggests that instead of trying to be the "best" or most "expert," individuals should focus on presenting their authentic selves and embracing their unique strengths.

This approach, the hosts argue, allows for stronger personal branding, fosters genuine connections with potential clients, and ultimately creates a "niche of one" that distinguishes individuals from the competition.