The Visual Lounge

TechSmith Corporation
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The Visual Lounge

Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money.  The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with  your students, or a marketer helping your customers see the impact of your product, our conversations will help see how visuals can impact your work.  Listen in as Matt Pierce, Learning & Video Ambassador, leads you through a variety of conversations with industry guests and experts. You’ll get practical advice and insights to help you to create better and more impactful images and videos.

  1. 11/12/2024

    Video, Screenshots, and AI - Insights from a Customer Education Manager

    Get to the point. That’s the way you entice audiences and ensure they stay. While front-loading instructional videos with the ‘why’ is tempting, it’s the ‘how’ that audiences have tuned in for. Attention spans are getting shorter and shorter, which is why you need to deliver value as soon as possible. This means a clear narrative, great video quality, and authenticity. In this episode of The Visual Lounge, Matt Pierce meets with Doug Brunner, the Customer Education Manager at TechSmith. They discuss why video is the most effective way to deliver content, their biggest pet peeves when it comes to instructional videos, and some of the best features of Camtasia and Snagit. Learning points from the episode include: 00:00 - 00:43 Introduction 05:06 - 06:25 Maximising impact and saying “no”10:01 - 13:34 The pros and cons of webinars and videos14:03 - 17:12 The importance of first deciding on goals to hit with instructional content 17:31 – 21:46 Biggest instructional video pet peeve 21:58 – 23:24 How long you are given to grab someone’s attention25:15 - 30:48 Three go-to features in Camtasia31:09 - 32:01 Why the cursor is not the ‘hero’ of the story - the viewer is32:18 - 37:10 Three go-to tools inside Snagit37:30 – 42:28 Opinions on human AI avatars and AI-generated voices42:32 – 43:34 Why content and the purpose should set the length of a video43:34 - 45:15 Defining “bad video” and “bad audio”46:36 - 47:55 Using the rounding corners function in Snagit or Camtasia48:06 – 49:05 Outro Important links and mentions: Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-brunner-b193abb/Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Camtasia: https://www.techsmith.com/camtasia/Snagit: https://www.techsmith.com/snagit/

    49 min

  2. 04/12/2024

    Do You Know What Your Audience Things of Your Training Videos?

    Training videos have a reputation for being dry and boring, but it doesn’t have to be this way! By communicating value and involving your audience, training videos can be an engaging part of your development strategy, as well as, dare we say, something to look forward to? In this episode of The Visual Lounge, Matt Pierce discusses widespread beliefs about training videos and debunks some myths. He highlights ways that training videos can be both useful and fun, and offers some suggestions about how to tackle common problems with their creation and delivery.  Learning points from the episode include: 00:00 – 00:19 Introduction02:08 – 03:16 The pros and cons of using AI avatars in training videos 04:14 – 04:20 Gamifying training videos – turning them into a puzzle or a mystery 04:21 – 04:42 Communicating a training video’s value to the audience  05:42 – 06:47 Inclusivity in training videos is important – be intentional and thoughtful, especially with storytelling07:01 – 08:15 The importance of talking speed in a training video – not too slow, not too fast08:18 – 08:54 Training video content isn’t boring, but the delivery can be11:21 – 12:03 Creating interactive training videos 13:04 – 14:21 Why understanding your audience is the key to creating great training videos14:28 – 15:27 Outro

    15 min

  3. 30/10/2024

    Simplify: Video Design and Production

    Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production. But just because those features are there doesn’t mean you have to use them… Sometimes less is more. Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process. But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience. Learning points from the episode include: 00:00 - 00:43 Introduction00:43 - 03:23 What we can learn from Notion’s videos03:23 - 06:31 How to focus on the right things06:31 - 09:21 How to decide what should and shouldn’t be in your videos09:31 - 10:48 The trick to making your wording simpler10:48 - 13:20 How to make your videos simpler in the editing room13:20 - 14:29 Why simple doesn’t mean boring14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos16:02 - 17:28 What we can learn from other videos17:28 - 19:17 Ask yourself this important question19:17 - 19:52 Outro Important links and mentions: Notion’s Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc

    20 min

  4. 23/10/2024

    Revisited: Designing for How People Learn

    The success of any instructional piece of content is in how well the information is retained, memorized and actioned. After all, we want the lessons we teach to have an impact. So, if you want to level up your instructional design skills, you need to know how people actually learn first and foremost. In this episode, we revisit a fascinating discussion with Julie Dirksen, Learning Strategy Consultant at Usable Learning and author of two brilliant books, Design for How People Learn and Talk to the Elephant: Design Learning for Behavior Change. Julie joined us back in episode 138 to talk about how instructional designers can tap into the psychology behind learning to make more effective content. She talks about the importance of getting to know your audience and receiving feedback to make sure you’re on the right path. We hear how she first got into instructional design, how she defines success, and her top tips for instructional designers to continue honing their craft. Julie also shares more about her book and recommends some great resources that inspired her. Since coming on the show, she’s released her new book, so be sure to check out all the links below. Learning points from the episode include: 00:00 - 03:06 Introduction03:06 - 05:51 How Julie got started in instructional design05:51 - 09:59 Defining success in learning design09:59 - 17:20 One tip for image and video in learning design17:20 - 18:28 Ad break – check out the Video Viewer Trends report 18:28 - 21:21 Julie explains her book21:21 - 25:24 What trips people up in learning design?25:24 - 32:00 Simple vs cursive fonts and keeping learning design clear32:00 - 35:40 What learning design pros need to improve on35:40 - 39:48 The resistance to practice design 39:48 - 46:17 Are different learning styles a myth?46:17 - 50:51 Where Julie turns to for self-development50:51 - 52:12 Where to learn more about Julie’s work52:12 - 53:08 Julie’s final take53:08 - 53:39 Outro Important links and mentions: TechSmith Academy: https://academy.techsmith.com/ Book by Clark Quinn: https://www.amazon.com/Millennials-Goldfish-Other-Training-Misconceptions/dp/1947308378Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliedirksen/Usable Learning: https://usablelearning.com/Design for How People Learn: https://www.amazon.com/Design-People-Learn-Voices-Matter/dp/0134211286Talk to the Elephant: Design Learning for Behavior Change: https://www.amazon.com/Talk-Elephant-Design-Learning-Behavior-ebook/dp/B0C7ZFRRFH2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html

    54 min

  5. 16/10/2024

    Updates, Opportunities, & Practice

    Matt Pierce dishes out exciting updates for Camtasia 2024 in this mini episode. Enhanced functionality around dynamic captioning plus new color labels for the timeline are two features that will help to make your editing experience a lot smoother – something we can all get behind! He also teases an upcoming video mastery workshop at DevLearn in Las Vegas, a great opportunity for those looking to level up their video skills. Matt tops off this short episode with an important reminder about the power of practice. Great tools and workshops can help you improve your video creation skills, but consistent practice is essential. There's no shortcut to success, even in the age of AI, and the effort we put into honing our craft is what makes it all worthwhile. Learning points from the episode include: 00:00 - 01:30 Announcing the new minor version of Camtasia 202401:30 - 02:28 TechSmith’s video mastery workshop at DevLearn02:28 - 05:46 The value of consistent practice and why there’s no quick path to success05:46 - 06:20 Outro Important links and mentions: Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Check out Camtasia 2024: https://www.techsmith.com/camtasia/DevLearn: https://devlearn.com/

    6 min

  6. 09/10/2024

    The Training Stories We Tell

    Have you ever needed a great story to help with your training? This episode focuses on the power of storytelling with Rance Greene, the Founder of School of Story Design and Needastory.com. Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive behavior change in training. Rance shares practical tips on using visuals effectively and provides insights into creating engaging characters and scenarios, even for technical topics like system rollouts. Whether you're an instructional designer, L&D leader, or an entrepreneur, Rance's tips in this episode will help you become a better storyteller and improve your training outcomes. Learning points from the episode include: 00:00 - 02:18 Introduction 02:18 - 06:07 The power of visuals in storytelling06:07 - 08:22 Common mistakes in storytelling08:22 - 13:17 Creating relatable characters and strong conflict13:17 - 18:02 Using stories in systems training18:02 - 24:59 Visuals in eLearning24:59 - 27:55 Naming characters in your story27:55 - 31:32 Speed round questions31:32 - 33:29 Conclusion and final thoughts Important links and mentions: Connect with Rance on LinkedIn: https://www.linkedin.com/in/rancegreene/School of Story Design: https://www.schoolofstorydesign.com/Subscribe to Rance's YouTube Channel: https://www.youtube.com/@rancegreene

    33 min

  7. 02/10/2024

    Trainers' Video Questions Answered

    You asked, and we’re here to answer! Host of The Visual Lounge Matt Pierce has collected some of the most burning questions video trainers have about the art and science of making great videos. Ever wondered how to coach a camera-shy subject-matter expert to shine on screen? Matt's got you covered with tips that'll turn even the most reluctant expert into a video pro. And for those battling with stubborn colleagues who think they know better than the "rules of video," fear not! Matt shares diplomatic strategies to work with differing opinions without rocking the boat. We also address whether to update or remake outdated videos, why talking heads seem to dominate videos, and how to think about video analytics like engagement and viewer retention. Matt also gives his take on whether you really need to drop thousands on a new camera to make a great video. Learning points from the episode include: 00:00 - 01:56 Introduction01:56 - 06:00 How to make subject-matter experts feel comfortable on camera06:00 - 08:35 How to work with differing opinions on how to make a great video 08:35 - 12:03 Should you update or remake older videos?12:03 - 14:47 Why are talking head videos so popular?14:47 - 16:59 How to think about data analytics 16:59 - 20:15 First 5 seconds are critical for engagement20:15 - 25:14 How to make videos engaging 25:14 - 27:05 What equipment is really needed to make a good video?27:05 - 30:04 How can you get colleagues to understand the power of pre-planning? 30:04 - 30:16 Outro Important links and mentions: Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/Video Viewer Study: https://www.techsmith.com/2024-video-viewer-trends-report.htmlTechSmith Academy Course with Info About Metrics and Data: https://academy.techsmith.com/path/basics-of-screen-recording/screen-recording-basics-publishing-and-analytics

    30 min

  8. 25/09/2024

    2024 Video Viewer Trends Report

    Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success. But what do people want to see in videos? The good news is you don’t have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now. This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to. Download the full report in the link below for free, or tune in for an overview of video viewer trends. Learning points from the episode include: 00:00 - 02:20 Intro to the new Video Viewer Trends Report02:20 - 03:42 Why video is a preferred medium for consuming content03:42 - 04:52 What types of videos are people watching?04:52 - 05:45 Where and how often are people watching videos?05:45 - 09:20 The top reasons people watch videos 09:20 - 11:02 Why video creators need to know this data 11:02 - 15:10 How long should a video be? 15:10 - 19:09 Why people want short vs. long instructional videos19:09 - 22:44 The most important video elements that keep people watching 22:44 - 25:59 Which elements of videos are most important to viewers? 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)28:25 - 30:24 What viewers think about AI in video creation30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it34:29 - 36:41 Outro Important links and mentions: Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.htmlConnect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/

    37 min
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Visuals and videos are powerful, but creating them can feel overwhelming. Yet they are essential to creating content that impacts understanding, helps improve communication, and can save you and the viewers time and money.  The Visual Lounge is a place where we talk about creating and using visuals and videos for all sorts of communication. Whether you’re creating a course to help your organization roll out new software, an educator learning to better communicate with  your students, or a marketer helping your customers see the impact of your product, our conversations will help see how visuals can impact your work.  Listen in as Matt Pierce, Learning & Video Ambassador, leads you through a variety of conversations with industry guests and experts. You’ll get practical advice and insights to help you to create better and more impactful images and videos.

Información

  • Creador
    TechSmith Corporation
  • Años de actividad
    2020 - 2024
  • Episodios
    235
  • Clasificación
    Apto
  • Copyright
    © Copyright 2024 TechSmith Corporation
  • Mostrar sitio web
    The Visual Lounge

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