Isao Yoshino Reflects on 40 Years at Toyota

In this edition of The Management Brief, Mark Reich sits down with Isao Yoshino, a 40-year veteran of Toyota and a driving force behind the company’s success with hoshin kanri. Yoshino shares the impact that hoshin kanri and A3 problem-solving has had on him professionally and personally.

Key takeaways include:

· Multiple roles over four decades at Toyota shaped Yoshino’s management beliefs and career.

· Yoshino discusses working directly with Mikio Sugiura, who was instrumental in developing Toyota’s hoshin kanri process.

· Hoshin kanri can positively impact a company as it has Toyota, notes Yoshino, but it’s not without a few challenges.

· Delivering bad news first and an earnest desire to learn from failures were commonplace for Yoshino and Toyota executives and fostered the improvement mindset that still thrives in the company today.