It's a Customer's World with Andy Murray

Sam M. Walton College of Business
It's a Customer's World with Andy Murray

Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

  1. Steve Dennis on Navigating Leadership and Transformation in a Customer-Centric World

    4월 23일

    Steve Dennis on Navigating Leadership and Transformation in a Customer-Centric World

    Show Notes In this episode of 'It's a Customer's World' podcast, host Andy Murray talks with Steve Dennis, a seasoned leader and author, about the challenges and necessities of transforming organizations to become truly customer-centric. With insights from Dennis' new book 'Leaders Leap,' they discuss the critical leadership mindset needed for such transformations. The conversation delves into Dennis' personal reflections on past experiences, notably his time at Sears, and how moments of crisis can lead to significant professional growth and the imperative for courage in leadership.   Dennis emphasizes the importance of being customer-focused, not just in marketing but across all aspects of an organization, and how fear and ego can impede innovation. They touch on various aspects of leadership and the necessity of adopting new mindsets to succeed in today's rapidly changing retail landscape.   The episode is rich with advice on personal and organizational transformation, highlighting the journey towards more dynamic, customer-centered leadership.  Questions and Topics:  00:00 Welcome to It's a Customer's World Podcast  01:05 Deep Dive with Steve Dennis: Leadership and Transformation  02:27 The Sears Strategy Story: A Leadership Reflection  07:20 Pivoting Perspectives: The Power of Leadership Mindset  11:10 The Courage to Innovate: Overcoming Fear and Embracing Change  26:31 Leadership Leaps: The Seven Mindset Shifts for Transformation  31:19 Personal Journey: Embracing Vulnerability and Courage in Leadership  40:35 Closing Thoughts and the Path Forward  Additional Links Leaders Leap by Steve Dennis

    41분
  2. Sharon Gai on the Importance of First Party Data for the Customer Experience

    3월 12일

    Sharon Gai on the Importance of First Party Data for the Customer Experience

    Show Notes This episode of It's a Customer's World podcast focuses on the shift towards customer centricity in retail and the broader implications for brands and advertisers. Andy Murray talks with Sharon Gai, an expert in e-commerce, digital transformation, and AI with significant experience at Alibaba, to explore how China-based companies prioritize customer experience in developing their platforms.   They discuss the importance of first-party data and closed-loop reporting in creating more relevant consumer experiences and the challenges brands face in accurately defining and achieving these experiences.   Sharon shares insights into the 'golden triangle' framework of product, merchandise, and context used by Chinese e-commerce companies, emphasizing the role of hyper-personalization and the use of extensive consumer data in crafting targeted marketing strategies.   The conversation also delves into the potential impact of generative AI on e-commerce and the need for brands to experiment and adapt to remain competitive.   Questions and Topics:  0:00 Episode Introduction  2:38 Introducing Sharon Gai  3:26 Discussion on China’s E-commerce Approach  13:01 Exploring the Future of Consumer Experience  17:46 The Role of Reviews in E-commerce  22:39 The Impact of Data Privacy on Consumer Experience  26:03 The Future of E-commerce and AI  Additional Links Sharon Gai's website Sharon Gai's book

    38분
  3. Chris Riegel on the Rising Importance of Digital Signage in Physical Stores

    2023. 06. 13.

    Chris Riegel on the Rising Importance of Digital Signage in Physical Stores

    In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Chris Riegel. Founder and CEO of STRATACACHE. Chris is an expert in emerging technologies with 20 years of experience in systems and networking technology ventures, including acquisitions of technologically advanced companies to build the STRATACACHE family. STRATACACHE offers retail transformation and exceptional customer experiences through advanced marketing technology solutions. In their conversation, Andy and Chris trade thoughts on the current state of in-store digital signage, the future of retail technology, the evolution of retail media networks, how retailers can become more customer-centric, and much more. Questions and Topics00:00 Episode Introduction 01:00 Guest Introduction 03:00 Viewing digital signage from the perspective of the consumer 09:33 What is driving the pendulum swing back to in-store digital displays?  12:28 What shoppers using a phone in-store tells us about the customer experience  20:12 The importance of customer data 25:00 Where is the line between relevant ad personalization and “creepiness”? 27:52 What have you learned about executing Retail Media effectively? 32:37 Looking at European trends  34:10 Forecasting the evolution and growth of RMNs 36:06 The benefit of a customer-centric approach when entering an emerging space 43:58 Why retailers need to stay true to their core mission of serving customers

    45분
  4. Customer Data Strategy with Despina Kokkaraki

    2023. 04. 18.

    Customer Data Strategy with Despina Kokkaraki

    In this episode, Andy Murray is joined by Despina Kokkaraki, CMO at strategy Tonic. Despina has spent decades in the customer experience and customer data space. In their conversation Andy and Despina explore characteristics of a successful customer data strategy, the upskilling deficiency in retail today, ethics surrounding personalization and data privacy, the future of data privacy in the United States and how retailers can prepare for a cookieless world, and much more. Despina also fields a few questions from senior marketing students at the University of Arkansas. Topics & Questions 01:32 Guest Introduction 04:03 What experiences built competencies to be successful in this space? 06:51 Why is there such a movement towards first party data? 10:06 How can retailers obtain actionable and valuable first party data? 13:49 What role does upskilling play in this evolving space? 15:58 What makes up a successful customer data strategy? 18:09 Understanding personalization and boundaries that need to be addressed 21:17 What is a RFM model? 24:30 The power of segmenting customer data 25:47 What US retailers can learn from European retailer’s approach to customer data strategy  29:52 Questions from Walton College Marketing students 30:23 How can companies measure emotional reactions in a privacy appropriate manner? 32:28 How can marketers better understand ethical boundaries related to data privacy? 34:46 How students and young professionals can build competencies in the customer data space 36:17 The importance of having a specific strategy for the data you are collecting 38:10 What gives you hope for the future of customer data? Show LinksConnect with Despina: https://www.linkedin.com/in/despinakokkaraki/ Connect with Andy: https://www.linkedin.com/in/andrewlmurray/ Follow CCLI: https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/ Check Out Strategy Tonic: https://www.strategytonic.com/

    41분
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Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.

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