Next in Media

Mike Shields
  • 4,8 (42)
  • МАРКЕТИНГ
  • ЕЖЕНЕДЕЛЬНО
Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

  1. -18 Ч

    What's it like for Advertisers to Wait Around for the DOJ, and Google

    Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.

    28 мин.

  2. -5 ДН.

    How CookIt Media Is Helping Brands And Creators Break Bread

    Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.

    28 мин.

  3. 5 НОЯБ.

    Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

    Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.

    33 мин.

  4. 31 ОКТ.

    What's Really Holding Back Big Media From Doing More With Creators

    Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.

    21 мин.

  5. 29 ОКТ.

    Sir Martin on AI, Google, and Trump

    Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.

    27 мин.

  6. 24 ОКТ.

    Should We Really Treat Creators Like Mini Media Companies?

    Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these kinds of ad deals alongside all the rest of their more traditional media activations.

    26 мин.

  7. 22 ОКТ.

    Can Comcast, Paramount and Charter Work Together To Grow CTV?

    Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming.

    18 мин.

  8. 15 ОКТ.

    How Roku Plans To Bring All Those Instagram Advertisers To TV

    Next in Media spoke with Peter Hamilton, Head of Ad Innovation at Roku, about the state of CTV ad products, the company's new self-serve ad product, and what's holding back more social media brands from taking the plunge into CTV.

    28 мин.
См. все (186)

4,8
из 5
Оценок: 42

Об этом подкасте

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Информация

  • Автор
    Mike Shields
  • Годы выхода
    2020 - 2024
  • Выпуски
    186
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024 Next in Media
  • Сайт подкаста
    Next in Media

Вам может также понравиться

Чтобы прослушивать выпуски с ненормативным контентом, войдите в систему.

Следите за новостями подкаста

Войдите в систему или зарегистрируйтесь, чтобы следить за подкастами, сохранять выпуски и получать последние обновления.
Выберите страну или регион

Африка, Ближний Восток и Индия

Азиатско-Тихоокеанский регион

Европа

Латинская Америка и страны Карибского бассейна

США и Канада