From Vision to Culture: The First Steps to Systemizing Your Business, with Jarrod Stanton
In this episode, Sharon DeKoning and business coach Jarrod Stanton explore the critical first steps to systemizing a business, focusing on creating clear and impactful vision, mission, and culture statements. Jarrod, who has been coaching businesses since 2006, emphasizes that these foundational elements are essential for guiding a company’s growth and attracting the right team members and customers. Sharon shares her personal experience of overcoming business challenges, crediting Jared’s guidance for helping her align her team with the company’s goals through these statements. Sharon and Jarrod break down how a vision statement should clearly define where the business is going and inspire both the team and potential customers. They also discuss the importance of a detailed mission statement, which describes how the company plans to achieve its vision. Jared highlights that a well-defined culture statement helps create a positive work environment where employees understand how to act and collaborate. Throughout the conversation, listeners will learn how the need for clarity, alignment, and continuous reinforcement of these statements are essential to maintain focus and drive business success. About Jarrod Stanton Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months. He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives. Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you. Resources discussed in this episode: The E-Myth - by Michael E. Gerber -- Contact Sharon DeKoning | It's Time Promotions: Website: itpromo.caLinkedIn: Sharon DeKoningFacebook: It’s Time PromotionsGoogle: It’s Time PromotionsContact Jarrod Stanton | Action Edge Business Coaching: Website: ActionEdgeBusinessCoaching.comFacebook: ActionEdgeBusinessCoachingLinkedin: JarrodStanton-- Transcript Sharon DeKoning: [00:00:16] My name is Sharon DeKoning. Today's podcast is 'It's Time For Success: The Business Insights Podcast', and today I'm with Jarrod Stanton. Jarrod is a business coach with Action Edge Business Coaching. His firm is out of Calgary, that's where I met Jarrod. Jarrod has been coaching since 2006, I believe. Is that how long you've been a business coach, Jarrod? (That's right.) That's a long time. Jarrod has coached over 300 clients and is frequently listed in the top 100 coaches in the world. I am very honored that I have been able to work with you since 2018, Jarrod. Thank you for joining us today. Jarrod Stanton: [00:00:55] It's great to be on. Thanks, Sharon. Sharon DeKoning: [00:00:58] I've known Jarrod since 2018, so Jarrod and I talk frequently, we know each other very well. We had decided that today's part of the topics will be on nine steps of systemizing a business. I'm going to quickly go over these, Jarrod, and cut in if I'm wrong. The first one is vision statement, the second one is mission statement, third one is culture statement, fourth, smart goals, I really like that one. Organization chart, positional contracts, KPIs, how-to systems and management systems. Before we jump into that, I'm goin
