From Vision to Culture: The First Steps to Systemizing Your Business, with Jarrod Stanton
In this episode, Sharon DeKoning and business coach Jarrod Stanton explore the critical first steps to systemizing a business, focusing on creating clear and impactful vision, mission, and culture statements. Jarrod, who has been coaching businesses since 2006, emphasizes that these foundational elements are essential for guiding a company’s growth and attracting the right team members and customers. Sharon shares her personal experience of overcoming business challenges, crediting Jared’s guidance for helping her align her team with the company’s goals through these statements. Sharon and Jarrod break down how a vision statement should clearly define where the business is going and inspire both the team and potential customers. They also discuss the importance of a detailed mission statement, which describes how the company plans to achieve its vision. Jared highlights that a well-defined culture statement helps create a positive work environment where employees understand how to act and collaborate. Throughout the conversation, listeners will learn how the need for clarity, alignment, and continuous reinforcement of these statements are essential to maintain focus and drive business success. About Jarrod Stanton Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months. He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives. Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you. Resources discussed in this episode: The E-Myth - by Michael E. Gerber -- Contact Sharon DeKoning | It's Time Promotions: Website: itpromo.caLinkedIn: Sharon DeKoningFacebook: It’s Time PromotionsGoogle: It’s Time PromotionsContact Jarrod Stanton | Action Edge Business Coaching: Website: ActionEdgeBusinessCoaching.comFacebook: ActionEdgeBusinessCoachingLinkedin: JarrodStanton-- Transcript Sharon DeKoning: [00:00:16] My name is Sharon DeKoning. Today's podcast is 'It's Time For Success: The Business Insights Podcast', and today I'm with Jarrod Stanton. Jarrod is a business coach with Action Edge Business Coaching. His firm is out of Calgary, that's where I met Jarrod. Jarrod has been coaching since 2006, I believe. Is that how long you've been a business coach, Jarrod? (That's right.) That's a long time. Jarrod has coached over 300 clients and is frequently listed in the top 100 coaches in the world. I am very honored that I have been able to work with you since 2018, Jarrod. Thank you for joining us today. Jarrod Stanton: [00:00:55] It's great to be on. Thanks, Sharon. Sharon DeKoning: [00:00:58] I've known Jarrod since 2018, so Jarrod and I talk frequently, we know each other very well. We had decided that today's part of the topics will be on nine steps of systemizing a business. I'm going to quickly go over these, Jarrod, and cut in if I'm wrong. The first one is vision statement, the second one is mission statement, third one is culture statement, fourth, smart goals, I really like that one. Organization chart, positional contracts, KPIs, how-to systems and management systems. Before we jump into that, I'm going to get you to elaborate a little bit on that, but I just want to tell everybody a little bit of our story if that's okay, Jarrod. Why and when and how this all came about. Back in 2014, I was in the process of buying a business in Lloydminster, it was a big merge. Then, I think, at the beginning of 2015, we took over this business. Then in the same year, the oil crashed. Not only was I up against pricing, but I was also up against not really knowing how to run a business. Yes, I was a business owner, but I really didn't know the ins and outs of all that. I didn't know about profit margin, I didn't know about systemization, I didn't know all that kind of stuff. I had all that up against me. Sharon DeKoning: [00:02:15] So anyways, I did power through that, and then I got a call. My mom had lung cancer, I don't know if you remember that, Jarrod. My mom had lung cancer and I knew I wanted to be out with her after her surgery, which also fell into our busy season. I didn't know how I was going to do that because at that time I was the business. I worked in 12 to 15 hours a day in my business, so it wasn't a business that could run without me, and I knew there was a difference out there and I needed to get to that. I was out for a walk, and I was listening to an audio book. It was Jen Sincero, 'You Are a Badass'. In this book, she said that she had a business coach, that was the best thing she did. She didn't have any money to get it together, but she figured it out. I didn't know what a business coach was, I'd never even heard of that before, so I had to Google it. You come up, and one of my suppliers had used you as well, so I phoned her directly. Anyways, the rest is history and it's been a great relationship between you and me since then, so I really appreciate you. I did go out with my mom after that surgery, you did implement systems, my team was on board and now we've definitely evolved. Let's go back to our nine steps, Jarrod. What do you have to say for yourself on any of those comments so far? Jarrod Stanton: [00:03:28] Well, thanks for those sentiments, Sharon. It's obviously been great times working with you and the team. I consider it a privilege and never take it for granted, that level of trust. So much of the topic of today and what we might get into in future podcasts here, you've been just absolute living proof of how it's possible and obviously passing it down through the team, too. I think you'd be one to definitely say that when you provide your team with organization, provide your team with systemization, it's in no way suffocating or limiting or micromanaging as some narratives online would say, but it's actually the best thing you can do for them and allows everyone to have fun. Everyone knows what their job is, everyone knows their teammates got their back, and everyone can trust each other because everyone knows what the systems are, what everyone's job is, and people can just have fun and perform. Sharon DeKoning: [00:04:2...
