It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand

Have you ever been stuck on how to define your niche for your expertise online business?  If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you.
 

 Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.


In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours. 


Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need.  We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients.  Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively. 


As always,  I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.


Time Stamps:

[00:02:46] Focus inward, externally then this area

[00:05:31] Deep dive and be a detective to find VOC language.

[00:07:27] How to find the intersection of your narrow lane for your personal brand.

[00:10:37] Your "session lesson" action item. 

Get Visible and Grow Your Industry Authority

Hi, I'm Michelle, a PR and personal branding speaker and author who teaches audiences to get visible and confidently grow their professional presence.

As the founder of Standout Women Media, I educate women in business to position themselves as the go-to authority in their fields so they can expand their reach, grow their businesses, and become industry thought leaders.

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