Content Strategy Insights Larry Swanson
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- Business
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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Deborah Carver: Connecting Literature, Composition, Content, and SEO
Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.
She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language.
https://ellessmedia.com/csi/deborah-carver/ -
Tuija Riekkinen: Scaling Content and Design Operations
Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.
She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.
Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale."
https://ellessmedia.com/csi/tuija-riekkinen/ -
Michael Haggerty-Villa: Design Systems and Content Strategy
Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.
This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too.
https://ellessmedia.com/csi/michael-haggerty-villa/ -
Gladys Diandoki: Content Design Leadership Built on Strategy and Research
Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients.
It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club.
https://ellessmedia.com/csi/gladys-diandoki/ -
Wojtek Aleksander: Inclusive Content Design in Poland
Wojtek Aleksander is a business-focused, inclusive content designer based in Poland.
Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."
One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar.
https://ellessmedia.com/csi/wojtek-aleksander/ -
Barbara Blythe: Content Design Operations at Cisco
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams.
At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content.
https://ellessmedia.com/csi/barbara-blythe/
Customer Reviews
Energizing, Illuminating and Insightful! 🙌
Regardless of your experience level around content creation and folding it into your marketing strategy - this is a must listen! Larry and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a content playbook successfully over the long haul in today’s shifting marketing landscape. Highly recommend listening and subscribing!
Great podcast. Not so great sound quality
I love the content of this podcast, interesting interviews with lots of smart content luminaries.
Maybe it’s just me but I struggle with the fact that it sounds like it’s recorded in a tunnel. Don’t know if it’s an equipment issue but I would listen to it religiously if the sound quality was better.
Super wow! 🤩
If you’re involved in content creation at all this show is for you!!