A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
Episode 50: Corey Vilhauer - Demystifying content strategy
Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their passion projects.
Episode 49: Sarah Winters - Unpacking content strategy and content design
Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content design and related disciplines. They touch on codifying content design as a practice, industry definitions, ownership and measuring success of content strategy and the hierarchy of content roles within organizations.
Episode 48: David Dylan Thomas - Understanding design, content and bias
David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in representation, assumption audits, designing for bad outcomes and the need for meaningful conversations about bias.
Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content
Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an organization and ensuring a design system is content oriented to scaling content design. The chat also touches on writing globally and inclusively, demonstrating ROI for content design and establishing a content operations governance model. That’s not even the full list of topics packed into this episode, all with examples and top tips.
Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects
Candi Williams is an experienced content leader who cares deeply about community, diversity and inclusivity. In her chat with Kristina, they talk about building and leading a content team, the importance of connecting with peers, the need for effective onboarding and examples of inclusive content projects.
Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner
Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired into content and UX roles, what the UX practice at Google looks like, and how to demonstrate value and make an impact as a UX writer.
Perfect for Learning About UX
Great content! Kristina, you are a great ambassador for our people. But you need better audio. Thanks for listening and creating!