45 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Arts
    • 5.0 • 10 Ratings

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    You're underestimating the importance of SEO for UX writing

    You're underestimating the importance of SEO for UX writing

    Episode 45: You're underestimating the importance of SEO for UX writing 

    In today's episode, guest Kat from TheKatCopy and I talk about all things SEO for UX content. SEO is more than a content marketing tactic and can be a great way to inform your product work - from information flow to search habits. Why it's often overlooked, how to best use it in content design and how to get into it (quickly!) are the main topics.

    Learning outcomes:


    Why SEO is important for UX writing
    What SEO is
    How to get started with SEO
    Selling SEO to clients
    UX writing examples with SEO

    ***

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Kat:
    Website: http://thekatcopy.com, 

    Twitter: https://twitter.com/thekatcopy?s=09


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 24 min
    Running a successful project with a UX writer, designer and researcher

    Running a successful project with a UX writer, designer and researcher

    Episode 44: Running a successful project with a UX writer, designer and researcher

    In today's episode, guest Jack Garfinkel shares all about a successful pilot project they were part of which introduced content design at their current place of work (Scope). We also talk about accessibility challenges and how to ensure an inclusive hiring process that makes space for diversity. A lot of good stuff to learn here!



    Learning outcomes:


    What makes a design project successful
    How do writers, designers and researchers best collaborate
    How to create an inclusive hiring process
    How to scale a team
    How to successfully design user tests

    ***

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Jack Garfinkel:
    Content at Scope: https://medium.com/content-at-scope

    Jack on Twitter: https://twitter.com/CuriousScutter



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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 26 min
    How to explain what you do as a designer or writer

    How to explain what you do as a designer or writer

    Episode 43: How to explain what you do as a designer or writer

    In today's episode, my guest Anders and I get a little philosophical. With both freelancing and in-house experience under our belt, we've both noticed one challenge that never seems to get any easier to solve: how to best describe what we do to clients or employers. No matter if it's about choosing a title or understanding a brief, going broad or niching down can make or break a career. Here are our thoughts on understanding what we do (as creatives) and explaining it to others.

    Learning outcomes:


    Popular titles in design
    Popular titles for writers
    How titles affect a pitch
    Describing what you do
    Defining what you do
    How niching down or being a generalist affect your chances of finding work

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com

    Connect with the guest, Anders:


    https://twitter.com/andersotherwise

    https://anders-creative.com/


    Anders' new podcast 'How creatives work':

    https://anchor.fm/howcreativeswork/episodes/Welcome-to-How-Creatives-Work-e1mhemu


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 42 min
    Get over your tone and voice guidelines

    Get over your tone and voice guidelines

    Episode 42: Get over your tone and voice guidelines

    Tone and voice guidelines, as well as any other writing style guidance, are a big topic among writers of all sorts. However, ensuring guidelines make sense in the long run, are inclusive, and are maintained properly is one of the biggest challenges in the field - not just for UX writers. In today's episode, I share my take on creating writing guidance for companies and teams and what has to change (IMO) to make sure It stays relevant. 

    Learning outcomes:


    What is Tone and Voice?
    What do writing guidelines cover
    Guideline formats
    New formats on the rise
    Ensuring contribution and maintenance of guidelines for all 
    Who follows writing guidance and who doesn't 
    Challenges in creating/maintaining/distributing guidance



    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com


    ---

    Send in a voice message: https://anchor.fm/contentrookie/message

    • 27 min
    Junior UX writers! This one is for you.

    Junior UX writers! This one is for you.

    Episode 41: Junior UX writers! This one is for you.

    Today's guest has had quite a journey: from working in advertisement in Nigeria to freelancing and finally landing a job as a Junior UX writer in Europe. Ifi shares what courses and resources helped him switch careers, why there aren't enough junior content design positions, and what the industry needs to improve to attract diverse talent.



    Learning outcomes:


    Day2day of a Junior UX writer
    Landing your first job in UX writing
    Building a content design portfolio from scratch
    Relocating to Europe
    Diversity in UX writing
    Why we need more positions for juniors



    Connect with the guest, Ifi:

    https://www.linkedin.com/in/ifeanyichukwu-ekwegbalu-00223b161/

    https://twitter.com/Dera__UX

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com


    ---

    Send in a voice message: https://anchor.fm/contentrookie/message

    • 30 min
    Freelancing as a content designer or UX writer

    Freelancing as a content designer or UX writer

    Episode 40: Freelancing as a content designer or UX writer

    Running your own business as a content designer/UX writer is certainly empowering, but more complex than freelancing in most other writing disciplines. In this episode, I dive into what it takes to get started as a freelance content designer, what to look out for, how to set boundaries, what to charge, plus I share some of the things I've learned freelancing in content design over the years. Enjoy!

    Learning outcomes:


    How does freelancing as a UX writer work
    How to get clients
    How to scope out work and write proposals
    What to charge
    What processes work for me
    and more!

    Connect with your host, Nicole:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com


    ---

    Send in a voice message: https://anchor.fm/contentrookie/message

    • 21 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

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