Wharton Marketing Matters

Marketing Matters
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  • 每週更新
Wharton Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs. Hosted on Acast. See acast.com/privacy for more information.

  1. 6 天前

    Whitney Bonrud, the Director of Marketing and Communications at charity: water

    Wharton's Dr. Americus Reed speaks with Whitney Bonrud, the Director of Marketing and Communications at charity: water, the world’s leading clean water nonprofit, about the history and mission of the brand, their brand strategy, their messaging using the pantone color of the year, using Spotify wrapped trend to create content around the impact they've had throughout the year, and more. Hosted on Acast. See acast.com/privacy for more information.

    25 分鐘

  2. 6 天前

    Terry Stanley, Senior Editor at Adweek

    Wharton's Dr. Americus Reed speaks with Terry Stanley, Senior Editor at Adweek about January health trends, the tone of health brand ads, Dry January, and more. Hosted on Acast. See acast.com/privacy for more information.

    28 分鐘

  3. 2024/12/19

    Tim Nudd, Creativity Editor at Ad Age

    Wharton's Dr. Americus Reed speaks with Tim Nudd, Creativity Editor at Ad Age about the start of holiday ad season, Apple's airpods with hearing aid function, the Chevrolet longform holiday commercial, the draw of nostalgia & emotional ads, comedic holiday ads, and AI-generated ads. Hosted on Acast. See acast.com/privacy for more information.

    26 分鐘

  4. 2024/12/19

    Michael Lee, Oatly North America’s EVP & Executive Creative Director

    Wharton's Dr. Americus Reed speaks with Michael Lee, Oatly North America’s EVP & Executive Creative Director about the story behind the Oatly brand, changing their marketing strategy and creative process, the differences between working for a marketing agency and working directly with a specific brand, the purpose-driven pillar of the brand, and their holiday ad campaign. Hosted on Acast. See acast.com/privacy for more information.

    26 分鐘

  5. 2024/12/12

    Samantha Baker, VP of Commerce at theSkimm

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Samantha Baker, VP of Commerce at theSkimm about the background of the newsletter, how they curate the brands for their audience, holiday shopping trends, their Good For You Awards, rebranding theSkimm's commerce business, social media strategy, and more. Hosted on Acast. See acast.com/privacy for more information.

    25 分鐘

  6. 2024/12/12

    Daphne Howland, Senior Reporter for Retail Dive

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter for Retail Dive about in-store foot traffic, the impact of weather on retail sales, Black Friday and holiday shopping, the state of department stores, TikTok as an e-commerce platform, what's next for Temu, and more. Hosted on Acast. See acast.com/privacy for more information.

    28 分鐘

  7. 2024/12/05

    TL Stanley, Senior Editor at Adweek

    Wharton's Barbara Kahn and Dr. Americus Reed speak with TL Stanley, Senior Editor at Adweek about gifting cannabis, Zevia, Best Ads of 2024, brand collaborations, and more. Hosted on Acast. See acast.com/privacy for more information.

    31 分鐘

  8. 2024/12/05

    Megan Darmody, VP of Brand Marketing at UrbanStems

    Wharton's Barbara Kahn and Dr. Americus Reed speak with Megan Darmody, VP of Brand Marketing at UrbanStems, about where they source their flowers, the experiential nature of floral gift-giving, reinventing the floral industry, how florals play a role in the social media posts of younger consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

    22 分鐘
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簡介

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs. Hosted on Acast. See acast.com/privacy for more information.

資訊

  • 創作者
    Marketing Matters
  • 活躍年代
    2021年 - 2025年
  • 集數
    256
  • 年齡分級
    兒少適宜
  • 版權
    © Marketing Matters
  • 節目網站
    Wharton Marketing Matters

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