Jamie Reddington | Sound of Fractures

Big Brother and the Hodling Company

The North London native infuses his love of films, stories, and human experiences into his music, borrowing from UK dance music, hip-hop, and soul. His musical ethos is oriented around the concept of finding beauty in imperfection, and he embraces new technology to help share it, which includes selling 21 non-fungible token (or NFT) collections, and co-founding the collective Wild Awake, a music project focused on building scenes that uses web3 technology.

We talked about the importance of creating scenes, reorienting our mindset around music’s inherent value – that is, it makes sense for it to cost money – and growing a project by speaking with people, one by one, and gathering around a shared love for music.

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