Jason Simms: From Startup to International Expansion: Lessons in Growth and Innovation for Small Business Owners

Jason Simms is one of the founders and directors of Blackbook.ai, an Australian company driven by unlocking the true value of organisations through artificial intelligence, automation, and data analytics.  

In our conversation, Jason shares the background story of Blackbook.ai, from its humble beginnings as a startup in 2017 to its current position as a medium-sized business with a team of approximately 200 people. He reveals the pivotal investments in systems, people, and processes that have propelled their growth and success. 

It hasn't all been smooth sailing. Jason candidly discusses the challenges they faced along the way, including the importance of aligning the company vision and the lessons learned from setbacks.  

Discover how these experiences drove positive changes within Blackbook.ai and shaped their approach to client relationships. 

Jason explores the importance of strong leadership and the impact of clear communication in expressing the company's vision to the team. He provides insights into how Blackbook.ai guarantees that each team member comprehends their role and the value they offer to clients. 

As we wrap up, Jason provides a glimpse into the future, discussing the strategic considerations and priorities for BlackBook.ai in the next one to three years. From expanding geographically to exploring international markets, he reveals the exciting opportunities that lie ahead.