Jen Jones Donatelli - How to Make Headlines (And Why It’s Easier Than You Think)

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Ever dreamed of seeing your name in bold letters on National Geographic, Time, or Martha Stewart? You’re not alone—and you’re not out of reach. This week, I sat down with Jen Jones Donatelli, a journalist, certified coach, and media strategist, to unlock the mystery of landing those coveted media features.

Jen has helped her clients get featured in prestigious publications like National Geographic, TIME, BBC, Martha Stewart, and Apartment Therapy. She’s passionate about showing entrepreneurs and creatives how to navigate media opportunities—without breaking the bank on expensive PR firms.

In this episode, we cover:

• The difference between paid and organic media coverage (and why the latter is more rewarding).
• How to identify the right publications or podcasts for your audience.
• Actionable tools and platforms like HARO and Quoted that connect you with media opportunities.
• Why leveraging smaller, local outlets can sometimes bring even more impact than national features.
• Tips for crafting a pitch that makes editors and producers sit up and take notice.

Jen also shares how her signature program, Start Your Press, empowers participants to become their own best publicists, equipping them with the skills and confidence to pitch, land, and leverage media coverage.

Whether you're dreaming of that “as seen in” section on your website or just want to explore new ways to amplify your brand’s reach, this episode is packed with gold. Get ready to ditch the overwhelm and start making media exposure work for you.

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Start Your Press: Become Your Own Best Publicist 
November 19-20 11 AM - 2:30 PM EST
$279 (early bird rate of $259 before Nov. 11, or with code NATASHA if signing up after Nov. 11)
Learn More >>

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Interested in connecting more with Jen? Catch her over at the Creative Groove and drop her a line. In addition to Start Your Press, she offers individualized one-on-one coaching for media and hosts an Artist Way Series throughout the year. Get your creative groove on with Jen! 

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