Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Summary

In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.

Takeaways

1. AI can automate monotonous tasks, allowing marketers to focus on creativity and strategy.
2. Holistic probabilistic attribution is key to understanding advertising effectiveness.
3. AI can enhance user experience by streamlining data communication.
4. Daypart.ai aims to bridge the gap in B2B advertising by unlocking new channels.
5. The future of advertising will involve a blend of human creativity and AI efficiency.

Connect

Jeromy Sonne on Twitter
Jeromy Sonne on LinkedIn
Daypart.AI

Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.