Joanna Waterfall // Founder of Yellow Co

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Joanna Waterfall helps audiences all over the world let go of perfectionism, embrace a spirit of play and create their most meaningful work. As the Founder of Yellow Co., podcast host, facilitator and speaker, Joanna believes that creativity, business, community and social impact should never be separate from each other.

She and her work have been featured in publications such as Forbes, The Huffington Post, The Good Trade, Brit+Co, The Zoe Report, Darling Magazine, and more. Her speaking has brought her to places like Mattel, Lululemon, USC, California Baptist University and more. She's motivated by the belief that women can change the world through stepping out of fear and into who they were created to be.

In this episode, Joanna shares her journey from graphic designer to inspiration in the shower and taking the first scary step to create Yellow Co and the community for women to thrive. Joanna opens up about letting go of her entire team because of Covid and the powerful shifts that her company is now embarking on, including the important expansion of inclusivity for all people who identify as women, how do we navigate this challenging, yet important social evolutions. And, Joanna inspires us to trust that “the process is the point,” a theme she’s expanding into amazing projects this year. Don’t miss this truly authentic and inspiring conversation. 

yellowco.co

@joannawaterfall

@yellowco.co

Follow Heather on Instagram.

Heather's personal website.

Learn about Causeartist here.

Check out more Causeartist podcasts here.