Joe Foster - The Founder of Reebok

A fascinating guy, we spoke about;

Where Joe got his inspiration from - the scouts, his travels and the desire for a brighter future

If you want something, do something about it!

His focus on the USA as a market for Reebok in the early days and how he got there

The iconic Aztec running shoe

Growth into Aerobics and then Tennis - the tipping point of going from growing, to huge

Marketing and Influencers - why things haven’t really changed, and that moment in 1991 at the NBA Slam Dunk contest

What he would do to help make Badminton more popular (his playing passion)

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