John Karl, Head of Client Development and Growth, Catalyst

Dive into cutting-edge marketing strategies with Episode 5 of the Business of Marketing podcast, brought to you by Demand Exchange. Join the conversation between John Karl, Catalyst’s Head of Client Development and Growth, and Justin Cooke, as they unravel the complexities of digital performance marketing across B2B and B2C sectors. Discover the importance of cross-channel integration, SEO’s enduring relevance, and the power of content optimization through engaging case studies. This episode, recorded live at Advertising Week New York, is a treasure trove of insights for marketers eager to drive growth, efficiency, and innovation. Tune in to transform your marketing approach.