John Lanier Continues & Expands on Ray C. Anderson's Legacy Serenbe Stories

Today's episode features a incredible conversation with John Lanier about turning fear into passion for action, why we have to stop the "take, make and waste" economic model, and the regenerative highway making waves in south Georgia.

We also talk about his new book, the reissued "Mid Course Correction" that shares the impact and legacy of his grandfather, Ray Anderson, founder of the sustainable carpet tile company Interface.

John shares how Paul Hawken's words drove Ray to tears by showing him the dark side of his industry...how businesses and industry are causing the vast amount of environmental degradation we see across the world AND that those same businesses are ALSO able to solve those environmental problems.

Finally, John tells the story of how a simple customer question changed his grandfather, who then changed his company, and how that created a ripple effect on the environment and on Serenbe.

Definitions, People + Organizations Mentioned
Take, Make & Waste Model

A charrette is an intensive planning session where citizens, designers and others collaborate on a vision for development. It provides a forum for ideas and offers the unique advantage of giving immediate feedback to the designers. More importantly, it allows everyone who participates to be a mutual author of the plan.

Georgia Tech

Mary Anne Lanier

Harriet Langford & Phil Langford

The Ray Highway

Janine Benyus

Biomimicry Institute

Andrew Winston

Kari Pei

Project Drawdown

Ray Day

Fortune 100 Company

LEED

Biomimicry

Tomorrow's Child poem

Ray C. Anderson

Southface

Paul Hawken's The Ecology of Commerce

Tomorrow's Child

Patagonia

Inn at Serenbe

Rocky Mountain Institute