Jon Gillham - Originality in an AI World: How to Create Content That Captivates and Converts

Are you ready to stand out in a world flooded with generative AI content?

In today’s episode, we explore how to rise above the noise in the crowded SaaS market. From leveraging tools like Originality AI for SEO to building specialized teams that drive real results, we’re diving into what it takes to thrive in 2025 and beyond.

Our guest, Jon Gillham, shares invaluable insights on team-building, strategy, and why originality is your competitive edge.

Key Takeaways

[00:00:00] Strategy in SaaS: Know where to play and how to win.

[00:09:10] Google’s algorithms & originality in SEO rankings.

[00:25:35] Why SaaS founders must commit to a niche.

[00:42:53] Why content quality always trumps quantity.

[00:50:14] Metrics that matter: Move from article counts to quality-driven KPIs.

Tweetable Quotes

"In SaaS, success comes down to knowing where to play and how to win." – Jeff Mains

"Originality isn’t optional—it’s the foundation of long-term success in AI-driven content." – Jon Gillham

"Content written for people will always outperform content written for search engines." – Jon Gillham

SaaS Leadership Lessons

1. Define your niche clearly—strategy is your foundation.
2. Originality isn’t optional; it’s a necessity in today’s AI-driven landscape.
3. Build specialized teams to align with your mission.
4. Balance quick wins with a long-term strategy.
5. Serve your market specifically—don’t spread yourself too thin.
6. Focus on quality-driven KPIs, not vanity metrics.

Guest Resources

📌 Follow Jon Gillham:

Email: jon@originality.ai

Website: originality.ai

LinkedIn: Jon Gillham

X: @JonGillhams

Let’s dive in and fuel your SaaS journey with actionable insights and timeless strategies.