Joost van Bleiswijk | Investing in emotional durability

Meet Dutch designer Joost van Bleiswijk in episode 5 of Design Dreams. He talks about his creative upbringing and process and his need to create quality designs. He hopes people will value quality again and invest in emotional durability when buying products.

Joost van Bleiswijk is a prolific Dutch designer who gives great value to the process of making. A genuine fascination for an object’s construction is the starting point of his process. This is often revealed in the outcome. Regardless of the scale, the handmade and human touch remains at the heart of Joost’s practice and reinforces an intuitive and emotional approach to contemporary design.