Jordan Schanda King: 6 Areas Every Business Needs to Master to Sustainably Scale without Burnout

In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers.

Jordan defines what scaling means to her and emphasizes the importance of a holistic approach, addressing six core areas: leadership, offers, visibility, operations, planning, and sales. She stresses the need to tackle all these facets strategically, avoiding the temptation of chasing shiny objects or quick fixes.

The conversation explores the common pitfalls business owners encounter when scaling, such as struggling with prioritization and getting caught up in the noise of the online space. Jordan discusses the crucial role of mindset, sharing her journey of working with a mindset coach to navigate the emotional rollercoaster of entrepreneurship.

She emphasizes the importance of treating business decisions as experiments, embracing an iterative approach, and being willing to pivot based on data and insights. Tune in now!

Today’s Guest

Jordan King is a serial entrepreneur and an expert on scaling businesses. She has founded multiple businesses, including a half-million-dollar agency, in just two years while pregnant and juggling two young toddlers. 

Jordan's company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of experts, helping women scale their businesses without burning out.

In addition to her business ventures, Jordan has published a book and launched a top 100 podcast. She offers valuable insights into the power of podcasting as a platform for influence. She shares her approach to maintaining momentum while balancing multiple responsibilities as a mother and business owner.

Connect with Jordan on:

●      Website

You’ll Learn

●      Jordan's definition of scaling

●      The six core areas crucial for sustainable scaling

●      Common pitfalls business owners encounter when scaling 

●      The importance of a holistic approach and addressing all six core areas strategically

●      Jordan's experience in building, scaling, and successfully selling a brand

●      Strategies for navigating the emotional rollercoaster of entrepreneurship through mindset work and support systems.

●      Insights into launching and leveraging podcasts for influence and thought leadership.

●      How to explore exit strategies and consider building businesses with the potential for future acquisition.

●      Tips for maintaining momentum and work-life balance as a mother and business owner.

Resources

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